Our Blog
Read the latest from our thought leaders
3 Articles to Help you Execute a Successful CAB Meeting
Prepping for your upcoming Customer Advisory Board (CAB) meeting? Read these three articles to execute a world-class CAB meeting.
Whoever Understands The Customer Best Wins
Do you remember the summer of 2011, when Netflix split their DVD and streaming businesses and increased prices by 60%? As a result, Netflix lost over 800,000 subscribers, their stock price fell to less than half its previous value, and the company became one of the 10...
Quick Survey: How do you onboard customers?
I'm conducting research for a project to improve customer retention for B2B software companies like yours. I'd love to know how you onboard and enable new customers. Would you be willing to take five minutes to complete this survey? In exchange for your time, I will...
Create a Winning Sales Compensation Plan
A well-designed compensation plan is critical to the success of a company. Five interlocking components ensure success for your sales comp plan. WHO The top-line company, division, or brand goals are directly reflected in the sales compensation plan. Quotas,...
Create Confidence in a World of Uncertainty
How can salespeople show confidence even when they are having a down day? Karyn offers 3 helpful tips to set your mind at ease.
Three Secrets to a Valuable Churn Analysis
Here are three lessons learned on the front lines to help you shift churned customer analysis into a critical component of your business management.
Three Reasons Why Sales is the Best Job on the Planet
Or maybe it’s six reasons mashed into three. But there is no question that Sales is the best job on the planet … at least in my opinion! I was hiking in Yosemite with a small energetic group. I love to hike. If hiking were a job it would qualify as one of the best...
How to interview your CXO customers
When planning your CAB meeting, interviewing your customers can be intimidating. 4 secrets to give you confidence.
Orchestrated Onboarding: What it is and why you need it
Onboarding customers is the most important part of the customer journey. Yet it’s the main cause of churn.
KickStart Alliance launches new CAB Masterclass
Mike Gospe launches new Customer Advisory Board Masterclass, a practical, action-oriented live online series that reveals his secrets to delivering a world-class CAB experience.