Resources
Marketing Campaign Development Resources
Here you’ll find a number of resources, templates, tools, and videos related to my book, Marketing Campaign Development. I invite you to use them and share them in your organizations. I ask only that you acknowledge the copyright with appropriate attribution.
Campaign Maps & Program Blueprints
Looking for more information, case studies, and best practices? Please visit my Marketing Campaign Development blog.
The Marketing High Ground Resources
Here you’ll find a number of resources, templates, tools, and videos related to my book, The Marketing High Ground. I invite you to use them and share them in your organizations. I ask only that you acknowledge the copyright with appropriate attribution.
Looking for more best practices on Personas, Positioning Statements, or Messaging? Please visit Mike Gospe’s Marketing High Ground blog.
Customer Advisory Board Resources
Looking for more Advisory Board best practices? Please visit my CAB Resource Center blog.
Here I’ve collected a few of the most popular Customer Advisory Board (CAB) FAQs.