by Donna Weber | Aug 8, 2019 | Marketing
Do you remember the summer of 2011, when Netflix split their DVD and streaming businesses and increased prices by 60%? As a result, Netflix lost over 800,000 subscribers, their stock price fell to less than half its previous value, and the company became one of the 10...
by Donna Weber | Jul 31, 2019 | Marketing
I’m conducting research for a project to improve customer retention for B2B software companies like yours. I’d love to know how you onboard and enable new customers. Would you be willing to take five minutes to complete this survey? In exchange for your...
by Mike Gospe | Nov 5, 2018 | Marketing
2018 celebrates the 10 year anniversary of my first book on integrated marketing best practices: Marketing Campaign Development. Since it’s publication, the book has become a resource for enterprise marketers around the world. I recently met up with David...
by Mike Gospe | May 7, 2018 | Marketing
I’m listening to Miles Davis’ Kind of Blue and pondering one of life’s deep questions: what defines great jazz? We all know great jazz when we hear it. But trying to duplicate it is no easy task. If you are a musician, you know what I mean. So, why...
by kickstartall | Jan 3, 2018 | Leadership, Marketing, operations, Sales, Strategy
Is your business ready for 2018? New technologies and rising customer expectations will dramatically impact your business success. Here are six trends you and your teams should be embracing. Use this list to assess your readiness. 1. Strategy: Customer-led strategy...
by Mike Gospe | Jan 3, 2018 | Leadership, Marketing, Sales, Strategy
The B2B marketing and sales landscape is evolving. And we are growing to address the next generation of marketing and sales challenges. That’s why we are excited to announce new services and resources to help CEOs and their marketing, sales, and customer success...
