Whoever Understands The Customer Best Wins

Do you remember the summer of 2011, when Netflix split their DVD and streaming businesses and increased prices by 60%? As a result, Netflix lost over 800,000 subscribers, their stock price fell to less than half its previous value, and the company became one of the 10...

Quick Survey: How do you onboard customers?

I’m conducting research for a project to improve customer retention for B2B software companies like yours. I’d love to know how you onboard and enable new customers. Would you be willing to take five minutes to complete this survey? In exchange for your...
Integrated marketing in action

Integrated marketing in action

2018  celebrates the 10 year anniversary of my first book on integrated marketing best practices: Marketing Campaign Development. Since it’s publication, the book has become a resource for enterprise marketers around the world. I recently met up with David...