by Mike Gospe | Apr 11, 2022 | Customer Advisory Boards, Home Page
As a Customer Advisory Board strategist and advocate for 20 years, I can share that the #1 cause of CAB failure can be linked back to not having a Charter Statement. A Charter Statement is a one-page document that defines the objectives, expectations, guidelines, and...
by Mike Gospe | Apr 5, 2022 | Customer Advisory Boards, Home Page, Masterclass
If you are gearing up to host your next Customer Advisory Board (CAB) meeting, or perhaps you’re tasked with building your first CAB program, we invite you to check out our CAB Masterclass. Registration for our May series is now open: May 4, 11, & 18, 8:00...
by Mike Gospe | Mar 8, 2022 | Customer Advisory Boards, Interviews, Partner Advisory Councils
March 8, 2022: Today, KickStart Alliance launched three new services that bring business-to-business (B2B) leadership teams closer to their best customers and partners. How effective is your Customer Advisory Board (CAB) or Partner Advisory Board (PAB) program? Are...
by Mike Gospe | Jan 11, 2022 | Customer Advisory Boards, Marketing
Our 5th Customer Advisory Board (CAB) Masterclass live-online series begins January 19, 2022. This is a corporate-level training program for executive sponsors and CAB managers who are serious about designing and executing a world-class CAB program in the COVID era....
by Mike Gospe | Nov 30, 2021 | Customer Advisory Boards, Home Page
The past 2 years have seen Customer Advisory Board (CAB) programs evolve dramatically. And they are continuing to evolve. As we head into 2022, this post dives into 3 things you need to know: * Virtual CAB meetings are here to stay * Your CAB is a program, not an...
by Mike Gospe | May 17, 2021 | Customer Advisory Boards, Home Page, Partner Advisory Councils
In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay in touch with...
