by Mike Gospe | Mar 9, 2021 | Customer Advisory Boards, Home Page
Staying close to your best customers and partners is critical to your business’ future success. This is the only way to know how and when to alter course as business conditions change. It’s like sailing: you have to tack into or against the wind, all while...
by Mike Gospe | Oct 5, 2020 | Customer Advisory Boards, Home Page, Partner Advisory Councils
If you are running a Customer Advisory Board meeting in Q4, 2020 or planning for 2021, here are three articles that will guide you to success. 1) 10 Tips for Driving a Successful Virtual Advisory Board Program Throughout 2020 I’ve been coaching B2B companies on how to...
by Mike Gospe | Sep 15, 2020 | Customer Advisory Boards, Home Page, Partner Advisory Councils
Over the past six months, I’ve had the opportunity to interview 40+ CAB and PAB members, coach 15 companies, and facilitate six Advisory Board meetings, with more gearing up for September and October. The customers and partners attending these meetings come from a...
by Mike Gospe | May 1, 2020 | Customer Advisory Boards, Home Page
Part 1: It’s time to re-engineer an interactive CAB journey This is part 1 of a 3-part series on the evolution of the Customer Advisory Board program. Part 2: Mapping the interactive CAB journey Part 3: How to run an effective virtual CAB meeting The coronavirus...
by Mike Gospe | Apr 14, 2020 | Customer Advisory Boards, Customer Success, Home Page
As a service to our current and former clients and colleagues, KickStart Alliance is hosting a free bi-monthly series of topical 30-minute “coffee chats”. Each session poses a key question that we are all wrestling with during the “Great...
by Mike Gospe | Apr 6, 2020 | Customer Advisory Boards, Home Page
Should you cancel your Customer Advisory Board meeting in 2020? How do we transition our Partner Advisory Council into a virtual program? In light of the Coronavirus, what is the right way to talk with our Advisory Board members? Is it bad form to reach out now? These...
