by Mike Gospe | Nov 20, 2019 | Customer Advisory Boards, Partner Advisory Councils
KickStart Alliance announces the launch of its new “Advisory Board Resource Center”. Here, we expand upon the best practices contained in the original Customer Advisory Board Resource Center that was first introduced in 2013. This new website includes lots...
by Mike Gospe | Sep 20, 2019 | Customer Advisory Boards, Home Page
Prepping for your upcoming Customer Advisory Board (CAB) meeting? Read these three articles to execute a world-class CAB meeting. Tips to execute your best CAB meeting 1) Advice for creating content for your CAB meeting The “less is more” rule applies...
by Mike Gospe | Feb 5, 2019 | Customer Advisory Boards
Conducting Customer Advisory Board member interviews can be intimidating. As a professional Customer Advisory Board architect and facilitator, I’ve interviewed hundreds of C-suite executives. Here are 4 tips that will improve the ROI of your own efforts. Before...
by Mike Gospe | Jan 15, 2019 | Customer Advisory Boards
January 14, 2019: KickStart Alliance today announced the first ever Customer Advisory Board Masterclass. This practical, action-oriented live online masterclass, taught by CAB pioneer Mike Gospe, helps marketers to improve their skills to deliver their best CAB...
by Mike Gospe | Apr 9, 2018 | Customer Advisory Boards
Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically limit the value...
by Mike Gospe | Jan 23, 2018 | Customer Advisory Boards
Your Customer Advisory Board (CAB) is not an event. It’s a cross-functional initiative designed to drive innovation and outpace your competitors. As such, it must be treated as a strategic asset, not a tactical item to be checked off your to-do list. Here are 3...
