by Mike Gospe | Nov 30, 2021 | Customer Advisory Boards, Home Page
The past 2 years have seen Customer Advisory Board (CAB) programs evolve dramatically. And they are continuing to evolve. As we head into 2022, this post dives into 3 things you need to know: * Virtual CAB meetings are here to stay * Your CAB is a program, not an...
by Mike Gospe | May 17, 2021 | Customer Advisory Boards, Home Page, Partner Advisory Councils
In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay in touch with...
by Mike Gospe | Mar 9, 2021 | Customer Advisory Boards, Home Page
Staying close to your best customers and partners is critical to your business’ future success. This is the only way to know how and when to alter course as business conditions change. It’s like sailing: you have to tack into or against the wind, all while...
by Mike Gospe | Oct 5, 2020 | Customer Advisory Boards, Home Page, Partner Advisory Councils
If you are running a Customer Advisory Board meeting in Q4, 2020 or planning for 2021, here are three articles that will guide you to success. 1) 10 Tips for Driving a Successful Virtual Advisory Board Program Throughout 2020 I’ve been coaching B2B companies on how to...
by Mike Gospe | Sep 15, 2020 | Customer Advisory Boards, Home Page, Partner Advisory Councils
Over the past six months, I’ve had the opportunity to interview 40+ CAB and PAB members, coach 15 companies, and facilitate six Advisory Board meetings, with more gearing up for September and October. The customers and partners attending these meetings come from a...
by Mike Gospe | May 1, 2020 | Customer Advisory Boards, Home Page
Part 1: It’s time to re-engineer an interactive CAB journey This is part 1 of a 3-part series on the evolution of the Customer Advisory Board program. Part 2: Mapping the interactive CAB journey Part 3: How to run an effective virtual CAB meeting The coronavirus...
