by Mike Gospe | Feb 5, 2019 | Customer Advisory Boards
Conducting Customer Advisory Board member interviews can be intimidating. As a professional Customer Advisory Board architect and facilitator, I’ve interviewed hundreds of C-suite executives. Here are 4 tips that will improve the ROI of your own efforts. Before...
by Mike Gospe | Jan 15, 2019 | Customer Advisory Boards
January 14, 2019: KickStart Alliance today announced the first ever Customer Advisory Board Masterclass. This practical, action-oriented live online masterclass, taught by CAB pioneer Mike Gospe, helps marketers to improve their skills to deliver their best CAB...
by Mike Gospe | Apr 9, 2018 | Customer Advisory Boards
Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically limit the value...
by Mike Gospe | Jan 23, 2018 | Customer Advisory Boards
Your Customer Advisory Board (CAB) is not an event. It’s a cross-functional initiative designed to drive innovation and outpace your competitors. As such, it must be treated as a strategic asset, not a tactical item to be checked off your to-do list. Here are 3...
by Mike Gospe | Sep 22, 2017 | Customer Advisory Boards, Home Page
This year we celebrate 15 years as KickStart Alliance and our Customer Advisory Board practice. I am very proud to have worked with, and learned from, so many companies and business leaders over the years. It’s humbling, too, because success is built on...
by Mike Gospe | Nov 15, 2016 | Customer Advisory Boards, Home Page, Marketing
Is your Customer Advisory Board (CAB) giving you powerful information about your customers and their Buyer’s Journey? If not, you are leaving a lot of your marketing strategy to chance. How well do you really understand what makes your customers tick? Customers often...
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