by Mike Gospe | Jul 2, 2020 | Customer Advisory Boards, Home Page
Staying close to your best customers and partners is critical to your business’ future success. This is the only way to know how and when to alter course as business conditions change. It’s like sailing: you have to tack into or against the wind, all while...
by Mike Gospe | May 1, 2020 | Customer Advisory Boards, Home Page
Part 1: It’s time to re-engineer an interactive CAB journey This is part 1 of a 3-part series on the evolution of the Customer Advisory Board program. Part 2: Mapping the interactive CAB journey Part 3: How to run an effective virtual CAB meeting The coronavirus...
by Mike Gospe | Apr 14, 2020 | Customer Advisory Boards, Customer Success, Home Page
As a service to our current and former clients and colleagues, KickStart Alliance is hosting a free bi-monthly series of topical 30-minute “coffee chats”. Each session poses a key question that we are all wrestling with during the “Great...
by Mike Gospe | Apr 6, 2020 | Customer Advisory Boards, Home Page
Should you cancel your Customer Advisory Board meeting in 2020? How do we transition our Partner Advisory Council into a virtual program? In light of the Coronavirus, what is the right way to talk with our Advisory Board members? Is it bad form to reach out now? These...
by Mike Gospe | Mar 20, 2020 | Customer Advisory Boards
March 20, 2020: KickStart Alliance, an Advisory Board and customer success leadership consulting team, today announced a new model for engaging both Customer Advisory Boards (CAB) and Partner Advisory Boards (PAB) during the time of the Coronavirus. This new model...
by Mike Gospe | Feb 21, 2020 | Customer Advisory Boards, Home Page
This week a customer insights manager posted a really good question on my CAB Resource Center: Is there an industry preference on who should own a CAB Program? The answer is not always obvious nor uniform. Let me explain. As I write this, I am working with seven...
