KickStart Alliance is pleased to announced the availability of our latest online course: Mastering Customer & Partner Interviews. This is our fourth marketing best-practices course. These courses help marketing and customer success leaders and managers develop stronger connections with their target markets.
Whoever understands the customer best wins!
It really is as simple as that. Whether you are selling direct to customers or through the channel, your success as a business is in understanding the customer journey. Do you know their journey? Are you able to read the signs on what you need to do to stay relevant (and preferred)? How well do you truly understand the business problems facing your customers and partners? The pandemic has made it more important to stay in tune with your customers and partners and their changing priorities.
Learn how to effectively interview your customers and partners
Interviewing customers and partners is one of the most effective techniques for learning how and why customers use your products and services. Or why they aren’t! More importantly, conducting customer and partner interviews will challenge your assumptions and open doors to new possibilities. Karyn Holl and I have interviewed hundreds of customers, and we know first-hand what works and what doesn’t. We’ve interviewed:
- Happy customers
- New customers
- Legacy customers
- Churned customers
- Customer Advisory Board members
- C-suite decision makers
- Partner executives
- Partner managers
- Partner Advisory Council members
- And more
While interviewing is an easy concept to understand, it takes discipline and patience to do it well. You don’t just randomly pick up the phone. And now that we are all communicating via video platforms like Zoom, the stakes are higher. You must present yourself with professionalism, composure, and a keen ability to listen. Interviews are the best way to validate your product vision and connect it with data you gather along the customer journey.
Learn all of our go-to-market secrets
In these course we show and tell you everything that we do so you can do it, too! We invite you to check out the free previews and share them with your team.
Good luck, and good marketing!
Mastering Customer & Partner Interviews
How to Create a Killer Elevator Pitch
Product Management & Marketing: Personas
For more information . . .
With a specialty in Customer Advisory Boards and Partner Advisory Boards, Mike Gospe is a professional facilitator with 20 years of facilitation experience. He’s helped some of today’s most innovative companies deliver more than 100 world-class CAB meetings. He leads KickStart Alliance‘s CAB practice. Check out more of his best practices articles and videos on his CAB Resource Center. Contact Mike