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Kickoff your 2024 Annual Business Planning Workshop with 3 Best Practices

Kickoff your 2024 Annual Business Planning Workshop with 3 Best Practices

by Mike Gospe | Sep 6, 2023 | Business insight, Home Page, Integrated Business Planning, Leadership, Strategy

If you’re like most B2B technology leaders, you’ll be embarking on your 2024 annual business planning workshop in Q4. The most productive workshops are conducted via an in-person leadership offsite. Over the past 20 years, I’ve worked with many...
6 Tips for designing or tuning your company’s strategic business plan

6 Tips for designing or tuning your company’s strategic business plan

by Mike Gospe | Jun 14, 2023 | Home Page, Integrated Business Planning

CEOs and business strategists: if you haven’t started thinking about 2024 yet, now is the time. Many companies wait until December to start building or tuning their strategic business plan. This puts Q1 at risk because it can take three months to get priorities...
CEOs: When to hire an Interim CMO and how to use them effectively

CEOs: When to hire an Interim CMO and how to use them effectively

by Mike Gospe | Jun 12, 2023 | Home Page, Interim CMO

For the past seven years I have filled in as an Interim Chief Marketing Officer (CMO) for B2B companies growing from $50M to $100M ARR. This article demystifies the role of the Interim CMO so CEOs can better understand when and how to take advantage of this unique...
Business Planning: How one CEO aligned his team and achieved a winning exit strategy

Business Planning: How one CEO aligned his team and achieved a winning exit strategy

by Mike Gospe | Dec 11, 2022 | Home Page, Integrated Business Planning

Is your company poised for success in 2023? Lack of business planning and failure to align the leadership team are often cited as reasons that cripple the CEO’s vision and the company’s ability to achieve revenue growth. A comprehensive business plan is even more...
CEOs: To Achieve Marketing greatness, apply some CMO scaffolding

CEOs: To Achieve Marketing greatness, apply some CMO scaffolding

by Mike Gospe | Nov 15, 2022 | Home Page, Marketing

I sat down with Brian Gentile, an extraordinary former CMO and CEO, and now Managing Director and CEO coach at 10X CEO. Recently, he’s been coaching CEOs on what a high-functioning CMO looks like and how to nurture a win-win environment for both the CEO and CMO. It’s...
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