by Mike Gospe | Apr 11, 2022 | Customer Advisory Boards, Home Page
As a Customer Advisory Board strategist and advocate for 20 years, I can share that the #1 cause of CAB failure can be linked back to not having a Charter Statement. A Charter Statement is a one-page document that defines the objectives, expectations, guidelines, and...
by Mike Gospe | Apr 5, 2022 | Customer Advisory Boards, Home Page, Masterclass
If you are gearing up to host your next Customer Advisory Board (CAB) meeting, or perhaps you’re tasked with building your first CAB program, we invite you to check out our CAB Masterclass. Registration for our May series is now open: May 4, 11, & 18, 8:00...
by Mike Gospe | Mar 23, 2022 | Home Page, Marketing, Marketing and Sales Summit, Sales
Your Sales Kickoff was a rousing success, and it was inspiring to be able to attend in person again. But you’ll need more than just an SKO to ensure your marketing and sales organizations remain aligned. I’m a big fan of designing and facilitating...
by Mike Gospe | Mar 8, 2022 | Customer Advisory Boards, Interviews, Partner Advisory Councils
March 8, 2022: Today, KickStart Alliance launched three new services that bring business-to-business (B2B) leadership teams closer to their best customers and partners. How effective is your Customer Advisory Board (CAB) or Partner Advisory Board (PAB) program? Are...
by Mike Gospe | Jan 11, 2022 | Customer Advisory Boards, Marketing
Our 5th Customer Advisory Board (CAB) Masterclass live-online series begins January 19, 2022. This is a corporate-level training program for executive sponsors and CAB managers who are serious about designing and executing a world-class CAB program in the COVID era....
