How to interview your CXO customers

How to interview your CXO customers

Conducting Customer Advisory Board member interviews can be intimidating. As a professional Customer Advisory Board architect and facilitator, I’ve interviewed hundreds of C-suite executives. Here are 4 tips that will improve the ROI of your own efforts. Before...
Integrated marketing in action

Integrated marketing in action

2018 ┬ácelebrates the 10 year anniversary of my first book on integrated marketing best practices: Marketing Campaign Development. Since it’s publication, the book has become a resource for enterprise marketers around the world. I recently met up with David...