by Mike Gospe | Feb 5, 2019 | Customer Advisory Boards, Home Page
Conducting Customer Advisory Board member interviews can be intimidating. As a professional Customer Advisory Board architect and facilitator, I’ve interviewed hundreds of C-suite executives. Here are 4 tips that will improve the ROI of your own efforts. Before...
by Mike Gospe | Jan 15, 2019 | Customer Advisory Boards
January 14, 2019: KickStart Alliance today announced the first ever Customer Advisory Board Masterclass. This practical, action-oriented live online masterclass, taught by CAB pioneer Mike Gospe, helps marketers to improve their skills to deliver their best CAB...
by Mike Gospe | Nov 5, 2018 | Marketing
2018 celebrates the 10 year anniversary of my first book on integrated marketing best practices: Marketing Campaign Development. Since it’s publication, the book has become a resource for enterprise marketers around the world. I recently met up with David...
by Mike Gospe | Jun 11, 2018 | Integrated Business Planning
When it comes to designing and executing your annual business plan, alignment across the leadership team can be elusive. You think your team has come to agreement only to find that when they return to their desks, old habits persist. When it comes to the success of...
by Mike Gospe | May 7, 2018 | Marketing
I’m listening to Miles Davis’ Kind of Blue and pondering one of life’s deep questions: what defines great jazz? We all know great jazz when we hear it. But trying to duplicate it is no easy task. If you are a musician, you know what I mean. So, why...
