by Mike Gospe | Sep 16, 2022 | Home Page, Integrated Marketing Campaigns, Marketing
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Some dramatically. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three...
by Mike Gospe | Sep 8, 2022 | Customer Advisory Boards, Home Page
If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
by Mike Gospe | Sep 7, 2022 | Coaching & Mentorship, Home Page, Leadership
Download / View the white paper I assist companies as an Interim CMO. This white paper was inspired by a recent project. __________ Synopsis: According to Statista in an analysis published on January 18, 2022, the average tenure of Chief Marketing Officers (CMO) in...
by Mike Gospe | Sep 6, 2022 | Customer Advisory Boards, Home Page
Staying close to your best customers and partners is critical to your business’ future success. This is the only way to know how and when to alter course as business conditions change. It’s like sailing: you have to tack into or against the wind, all while...
by Mike Gospe | Apr 11, 2022 | Customer Advisory Boards
As a Customer Advisory Board strategist and advocate for 20 years, I can share that the #1 cause of CAB failure can be linked back to not having a Charter Statement. A Charter Statement is a one-page document that defines the objectives, expectations, guidelines, and...
