Marketing Templates

Download our integrated marketing templates

Marketing Campaign Development Resources

Here you’ll find a number of resources, templates, tools, and videos related to my book, Marketing Campaign Development and the creation of Integrated Marketing Plans (IMP). I invite you to use them and share them in your organizations. I ask only that you acknowledge the copyright with appropriate attribution.

IMP Background Pages

IMP – Gate 1 Template

IMP – Gate 2 Template

Campaign Maps & Program Blueprints

Looking for more information, case studies, and best practices? Please visit my Marketing Campaign Development blog.

The Marketing High Ground Resources

Here you’ll find a number of resources, templates, tools, and videos related to my book, The Marketing High Ground. I invite you to use them and share them in your organizations. I ask only that you acknowledge the copyright with appropriate attribution.

Persona Template & Examples

Positioning Statements

The Message Box

Looking for more best practices on Personas, Positioning Statements, or Messaging? Please visit Mike Gospe’s Marketing High Ground blog.

Persona best-practices FAQ – a snippet from my Persona course.