Read the latest from our thought leaders
Our next live online CAB Masterclass series begins January 19, 2022. Mike Gospe, CAB strategist and professional facilitator, is your instructor. Join us for this 5-part series to learn the latest strategies for running a CAB program in the COVID era.
This post provides an introduction to what it is, how it works, and why your company needs one.
The past 2 years have seen Customer Advisory Board (CAB) programs evolve dramatically. And they are continuing to evolve. As we head into 2022, this post dives into 3 things you need to know.
Collaboration is an important ingredient in any organization. But you can’t hide in a team. Success comes by taking personal responsibility. This is a lesson I learned at Carnegie Hall.
Virtual advisory boards work differently than in-person boards. After facilitating 20 virtual meetings in 2020, here’s what I’ve learned.
Staying close to your best customers and partners is critical to your business’ future success, especially now! This is the only way to know how and when to alter course as business conditions change. Here’s how to design your own virtual program — one that encourages collaboration without overwhelming your customers, partners or your budget.
New online course from KickStart Alliance: Mastering Customer & Partner Interviews. See our methodology, templates, and best practices as Karyn Holl and I describe our process.
CMOs and executive leaders: Will you be running a Customer Advisory Board meeting in Q4 or Q1 2021? Here are three articles with advice and guidance from the Advisory Board front lines.
Over the past couple of months we’ve interviewed dozens of CAB and PAC members around the world. Here’s what we’ve learned.
There’s a good chance your CEO has a business coach. But what about you? Here are a few examples of how buisness coaches and mentors have helped VPs and the next generation of marketing, sales, and customer success leaders to unlock their full potential.