Read the latest from our thought leaders
CEOs: The most productive annual planning workshops are conducted via an in-person leadership offsite. Here are three best practices that ensure yours get off on the right foot.
Without a strategic business plan that is updated annually, your business is at risk. Creating or updating this important asset need not be stressful. Use these 6 tips to align your leadership team, create business momentum, and accelerate revenue growth.
When companies are going through a transition, is it wise to hire an Interim Chief Marketing Officer (CMO)? An Interim CMO is a strategic short-term asset that dramatically reduces this risk of your hiring the wrong CMO. This article demystifies the role and shares when to hire one and how to use them to accelerate growth.
Is your company poised for success in 2023? Lack of business planning and failure to align the leadership team are often cited as reasons that cripple the CEO’s vision and the company’s ability to achieve revenue growth. Here’s how one CEO used business planning exercises to align the company and achieve a successful business outcome.
“CMO Scaffolding” refers to a support structure that aids both the CEO and the CMO in order to groom the CMO to become the marketing leader the company needs him/her to be. Brian Gentile, former CMO and CEO and now CEO coach explains.
Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational elements, your marketing programs will be designed properly to deliver the results your sales team expects and requires.
Take part in our 2022 Customer Advisory Board best practices survey. How is your CAB program going? What wisdom can you share with your peers? What challenges do you face in 2023? I’ll be sharing preliminary results in November. Join our community of CAB managers.
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right now! Here’s what you can do when your budget is cut.
It takes six to nine months to hire the “right” Chief Marketing Officer (CMO). That can be a long time for your marketing team to be leaderless. This vacuum causes marketing programs to stall and morale to fall. To mitigate this risk, you may want to consider hiring an Interim CMO.
Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three questions to carefully consider and a few tips to guide your integrated marketing planning process.