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Building a demand gen plan? Start with these 6 key ingredients

Building a demand gen plan? Start with these 6 key ingredients

Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational elements, your marketing programs will be designed properly to deliver the results your sales team expects and requires.

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Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022

Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022

With inflation and a looming recession, marketing teams and budgets are already being trimmed. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three questions to carefully consider and a few tips to guide your integrated marketing planning process.

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Whitepaper for CEOs: Hire the best CMO with this proven interview process

Whitepaper for CEOs: Hire the best CMO with this proven interview process

The average stint of a CMO is 40 months, the lowest of all C-suite titles. This is because not all CMOs are alike, and different skill sets are needed as a company grows from scrappy start-up, to adolescent company, to Fortune 1000 status. This new white paper shares a proven process for CEOs to use when screening candidates to become the next CMO.

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Why frequent touchpoints with top customers (and partners) are more vital than ever right now!

Why frequent touchpoints with top customers (and partners) are more vital than ever right now!

Staying close to your best customers and partners is critical to your business’ future success, especially now! This is the only way to know how and when to alter course as business conditions change. Here’s how to design your own virtual program — one that encourages collaboration without overwhelming your customers, partners or your budget.

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