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Business Planning: How one CEO aligned his team and achieved a winning exit strategy
Is your company poised for success in 2023? Lack of business planning and failure to align the leadership team are often cited as reasons that cripple the CEO’s vision and the company’s ability to achieve revenue growth. Here’s how one CEO used business planning exercises to align the company and achieve a successful business outcome.
CEOs: To Achieve Marketing greatness, apply some CMO scaffolding
“CMO Scaffolding” refers to a support structure that aids both the CEO and the CMO in order to groom the CMO to become the marketing leader the company needs him/her to be. Brian Gentile, former CMO and CEO and now CEO coach explains.
Building a demand gen plan? Start with these 6 key ingredients
Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational elements, your marketing programs will be designed properly to deliver the results your sales team expects and requires.
Please join our 2022 Customer Advisory Board best practices survey
Take part in our 2022 Customer Advisory Board best practices survey. How is your CAB program going? What wisdom can you share with your peers? What challenges do you face in 2023? I’ll be sharing preliminary results in November. Join our community of CAB managers.
How to keep your Customer Advisory Board program afloat when your budget gets cut
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right now! Here’s what you can do when your budget is cut.
Three reasons to hire an Interim CMO
It takes six to nine months to hire the “right” Chief Marketing Officer (CMO). That can be a long time for your marketing team to be leaderless. This vacuum causes marketing programs to stall and morale to fall. To mitigate this risk, you may want to consider hiring an Interim CMO.
Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three questions to carefully consider and a few tips to guide your integrated marketing planning process.
The good, better, and bests of Customer Advisory Boards
Customer Advisory Board managers: how does your CAB program rate compared with your competitors? Here’s a table of elements for good, better, and best CAB programs.
Whitepaper for CEOs: Hire the best CMO with this proven interview process
The average stint of a CMO is 40 months, the lowest of all C-suite titles. This is because not all CMOs are alike, and different skill sets are needed as a company grows from scrappy start-up, to adolescent company, to Fortune 1000 status. This new white paper shares a proven process for CEOs to use when screening candidates to become the next CMO.
Why frequent touchpoints with top customers (and partners) are more vital than ever right now!
Staying close to your best customers and partners is critical to your business’ future success, especially now! This is the only way to know how and when to alter course as business conditions change. Here’s how to design your own virtual program — one that encourages collaboration without overwhelming your customers, partners or your budget.