The past 2 years have seen Customer Advisory Board (CAB) programs evolve dramatically. And they are continuing to evolve. As we head into 2022, this post dives into 3 things you need to know:

* Virtual CAB meetings are here to stay
* Your CAB is a program, not an event
* “Substance over style” is your key to success

With a specialty in Customer Advisory Boards (CAB) and Partner Advisory Boards (PAB), Mike Gospe is an advisory board strategist & professional facilitator with more than 20 years of CAB & PAB experience. He’s helped some of today’s most innovative companies deliver more than 200 world-class CAB in-person and virtual meetings. He leads KickStart Alliance‘s CAB practice.