We guide companies to increase customer lifetime value
Interim CMO | Customer Advisory Boards | Partner Advisory Boards
Rebuild marketing to grow your business: Interim CMO
Deliver a world-class Customer Advisory Board experience
Energize partners with a Partner Advisory Board
HOW WE WORK
We specialize in helping B2B technology companies grow from $50M – $100M+ ARR (annual recurring revenue). Acting as your Interim CMO or your CAB or PAB facilitator, we will improve your marketing skills bench, apply the latest go-to-market best practices, and show you how to strengthen the relationships with your best customers and partners. We show you how to clearly articulate, strengthen, and maintain your competitive advantage.
Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three questions to carefully consider and a few tips to guide your integrated marketing planning process.
Customer Advisory Board managers: how does your CAB program rate compared with your competitors? Here’s a table of elements for good, better, and best CAB programs.
The average stint of a CMO is 40 months, the lowest of all C-suite titles. This is because not all CMOs are alike, and different skill sets are needed as a company grows from scrappy start-up, to adolescent company, to Fortune 1000 status. This new white paper shares a proven process for CEOs to use when screening candidates to become the next CMO.