B2B LEADERSHIP CONSULTING SERVICES
TO ACCELERATE YOUR BUSINESS SUCCESS
MARKETING – SALES – CUSTOMER SUCCESS
ADVISORY BOARD SERVICES
We are your CAB Strategy Advisors
KICKSTART ALLIANCE CELEBRATES 15 YEARS!
INTERVIEW WITH JANET GREGORY:
Discover how to further develop your domestic and international business
Align your leadership team
Vision. Mission. Corporate Strategy. Portfolio Strategy & more.
This new Customer Advisory Board Masterclass is a practical, action-oriented workshop designed for CAB practitioners of all skill levels. This live online series helps students hone their expertise to deliver their best CAB experience.
What you’ll learn
- The 1 thing you must do to differentiate your CAB from your competitor’s CAB
- The most important lesson to position your CAB for maximum success
- 3 secrets for inviting CXO customers that you do not yet know
- 5 rules for building the best agenda & content (and 3 traps to avoid)
- 3 rules for expert facilitation (i.e. how to ask questions effectively and listen for the meaning behind the answers)
- 3 ways to keep your CAB members engaged between meetings
- and much more!
Silicon Valley Roots. Global Experience.
Why Choose KickStart Alliance
WIN in more markets
Design clever and compelling marketing strategies, improve product positioning, and drive conversion rates.
FOCUS your sales team
Optimize your sales team by building a sales organization that maximizes revenue and is poised for growth.
STRENGTHEN Customer and Partner Relationships
Stay relevant via customer advisory boards, partner advisory boards, and executive roundtables.
The marketing guide book, Marketing Campaign Development, is about integrated marketing. Celebrating 10 years since its publishing, author Mike Gospe met up with David Diederichs. David was our first international reader in 2008. David shares his story.read more
What does great jazz music and integrated marketing campaigns have in common? A lot. Here’s what I’ve learned from Miles Davis’ “Kind of Blue” — of the best jazz albums ever recorded.read more
KickStart Alliance celebrates 15 years of client success. Over the past 15 years I have had the great honor to have facilitated Customer Advisory Boards for some of today’s most innovative B2B companies. Here’s what I’ve learned on my journey.read more
Rally with your cross-functional team to develop a carefully integrated marketing plan & program blueprints.
Positioning & Messaging
Articulate your competitive differentiation! Build a positioning statement and create your best elevator pitch in this fast-paced, fun workshop.
5 Disciplines of Innovation
Get inspired! This fun and creative workshop is for any company that wants to create a culture of innovation.
Ready 2 Scale
Learn the ecosystem and culture of Silicon Valley and how to apply it to scale your business at home or launch in the US.
New book hot off the press!
Built for Global – Navigating international business and entering new markets
by Janet Gregory and Robert Pearlstein
Entering into new markets carries many risks—and many rewards. To reap the benefits of such a move, you need strategies and tactics that make international business successful. This insightful and empowering guide offers unique tips and experience-based information to ensure sales success. You will learn how to avoid common obstacles and capitalize on opportunities in new markets with proven approaches that have helped many companies thrive both within and outside the US. Whether you’re starting or expanding a business, Built for Global will help expand on the global stage.
Product Management & Marketing: Personas
10 steps to building better personas – even if you don’t have a market research budget. Includes templates, examples, and practical guidance. Course overview.
Product Management & Marketing: Positioning
Why is your product better than alternatives? Use the “positioning statement” tool to focus your strategy. Includes templates, examples, and exercises. Course overview.
Learn how to build your best elevator pitch!
Discover the “message box” and how to use it to create a compelling story and customer-ready messaging. Includes templates, examples, and exercises. Course overview.