We guide companies to increase customer lifetime value
Interim CMO | Business Planning | CABs | PABs | Coaching
Leadership on tap: Interim & Fractional CMO
Win markets: Integrated Business Planning
World-class Customer & Partner Advisory Boards
Marketing Leadership Coaching & Mentoring
WHO WE ARE
We are go-to-market strategists who know how to connect leadership teams with their best customers and partners.
HOW WE WORK
We specialize in helping B2B technology companies grow from $50M – $100M+ ARR (annual recurring revenue). Acting as your Interim CMO or your CAB or PAB facilitator, we will improve your marketing skills bench, apply the latest go-to-market best practices, and show you how to strengthen the relationships with your best customers and partners. We show you how to clearly articulate, strengthen, and maintain your competitive advantage.
Blog Highlights
How to drive a highly productive Annual Business Planning Offsite
Your annual business planning offsite is likely your most important meeting of the year. When it comes to high-stakes planning exercises, partner with a skilled facilitator who will dramatically reduce the risk of wasting precious time in an unconstructive planning offsite. Here are 5 tips to guide your high-stakes agenda.
Countdown to Launch! How to be an effective “Launch Boss”
To be an effective “Launch Boss”, I don’t manage my team by department. Instead, I manage by “points of potential failure”. Just like NASA. I inspire and engage the marketing team to get out of their comfort zone, to push boundaries of what is possible, and to learn and apply skills that will help them become the next generation of marketing leaders. Here’s how I manage the launch process.
Kickoff your 2024 Annual Business Planning Workshop with 3 Best Practices
CEOs: The most productive annual planning workshops are conducted via an in-person leadership offsite. Here are three best practices that ensure yours get off on the right foot.