Marketing Excellence

Are you getting the most out of your marketing investment?

Driving revenue and maximizing ROI requires an integrated marketing strategy that can be effectively executed. As “marketing strategists who know how to execute”, we’ll roll up our sleeves to help you deliver more, better quality leads to grow your business. Our services are all custom-tailored to deliver the specific business outcome you desire. Whether it’s improving marketing operations, crafting clever and compelling positioning and messaging, or inspiring your team to improve performance, we’ll deliver the results you need.

  • Digital Marketing Strategy
  • Account-based Marketing Best Practices
  • Campaign management best practices
  • Campaign manager coaching
  • Marketing operations
  • Go-to-market strategy & planning
  • Persona development
  • Positioning & messaging
  • Demand generation
  • Marketing blueprints
  • Best-practices workshops
“With KickStart’s help, we met and exceeded our lead generation goals. And, we established a new inside sales process that streamlined how we followed up and nurtured these prospects.” Bill Odell

Marketing Executive, Oracle

Sales Leadership

Is your sales organization poised for success?

If you’re running a sales organization, whether field, inside, direct, channel, or a combination, we help you optimize your sales practice for success. We assist with sales planning, business development, channel strategy, sales enablement, sales kick-offs, and sales operations and tools.  The result? Dramatically improved sales performance that helps you reach your goals.

  • Business planning
  • Global sales strategies
  • Entering new markets
  • Sales enablement
  • Channel go-to-market planning
“KickStart Alliance is a wonderful organization to work with. They brought ideas, experience and insight into the entire sales organization that jump-started us 12 months ahead.” John Fallou

CEO, Resolute Solutions Corp

Integrated Business Planning Services

Business planning made easy.

Let us drive your integrated business planning process for you. We are expert facilitators skilled in taking the risk out of the planning process. We will help you achieve alignment across your executive leadership team. Through our interactive, customized methodology we navigate your path to achieving revenue growth, operational excellence, and cost containment.

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  • Vision statement
  • Mission statement
  • Corporate strategy
  • Product portfolio strategy
  • Go-to-market strategy
  • and more!

Coaching & Business Acceleration

Interested in becoming a better leader?

Our experienced global sales coaches help you identify your strengths, recognize opportunities for improvement, broader your thinking, and develop a custom plan to move you and your teams to the next level of success. Our coaches have a wealth of experience from the corporate sector and understand the challenges today’s leaders face in sales, marketing, and business roles across the enterprise. Our global expertise, combined with innovative best practices, makes KickStart Alliance a unique provider in helping you build long-term success, professionally and personally.

  • Sales leadership and team coaching
  • Organizational assessments
  • Acquisition integration planning
  • Innovation programs
  • Sales executive mentoring
“Finding coaches with the empathy, real world executive experience, insight, vision and capability to guide, mentor and draw the best from people is a scarce ability. KickStart Alliance’s coaches are amazing and inspiring individuals.” Jim Hays

CEO, The Aspire Group

Sales & Marketing Operations

Are your sales and marketing operations organizations enabling your field teams to reach their full potential?

We work with our clients to understand the outcomes they are trying to achieve, and to develop a strategy and implementation plan to reach those goals. Whether the challenge is turning data into action or plugging the leaks in the funnel, improving sales processes or improving pipeline effectiveness, we work with our clients to enable them to reach these specific goals. We ensure each strategy has a specific, workable plan so the vision comes to life and delivers results.

  • Streamline sales team processes
  • Streamline marketing processes
  • Obtain value from sales and marketing enablement software (CRM, SFA, Marketing Automation)
  • Develop and improve marketing and sales analytics. Pull knowledge out of data and recommend actions based on those insights.
  • Success facilitation to support change management during the implementation of anything new including technology, compensation plans, territory alignment and sales processes.
  • Development of sales presentations, proposals, pricing, playbooks and training.
  • Recruiting, hiring and onboarding sales team

Customer Success

The renewal happens in the first 90 days. Are you engaging customers in the last 90 days, just before their license renews? Are you taking orders from customers, rather than providing a prescriptive approach? Are you building enablement content as fast as you can, without a long-term strategy?
We work with you to create customers for life with orchestrated onboarding, prescriptive approaches and scalable customer enablement content. The result: improved customer satisfaction, renewals, and increased net retention. Let us show you how we can improve your customer engagement programs.
  • Customer Success Maturity Assessments
  • Customer Success Health Checks
  • Customer Journey Maps
  • Go to Market Plans
  • Advisory Services
“Kickstart is passionate about making their customers successful. They excel at seeing the opportunities, building a clear and concise plan and working across teams to make it happen. They possesses a great combination of strategic and operational skills, which makes them a very valuable addition to any organization.”
Karl Van den Bergh

CMO, DataStax

B2B Advisory Boards and Facilitation

We are leaders in B2B Customer Advisory Boards and B2B Partner Advisory Councils. Hi-tech B2B is our only focus. Prior to starting KickStart, our executive facilitators held leadership positions in global marketing, sales, and channels. So, we deeply understand the pressures you are under to grow your business. With that in mind, we aren’t your typical vendor; we are your colleagues and coaches who invest our time to become an valued extension to your leadership staff. Together, we will guide you to design and execute a world-class advisory program that meets your and all of your participants’ needs and expectations.

Advisory Boards and Councils are strategy-level focus groups targeting the future. They are not product focus groups; and they are not sales meetings. A world-class advisory meeting seeks to better understand the trends and drivers shaping your customers’ businesses or your partners’ business models. Through expertly-facilitated interactive discussions, not lectures, we guide these programs so you and your customers or partners get the insights needed to ensure mutual success.

Without this bit of strategic insight, your company’s vision may fail to take root, or a well-intended product may turn out to be irrelevant or difficult to sell. Consequently, it is more important than ever that you know “the voice of your customer” and the needs and expectations of your partners. This is the secret to knowing how to deliver real business value.

Since 2002 KickStart has been helping tech companies of all sizes build and deliver world-class executive-level discussions. Clients include: Aspect, BEA, Citrix, F5, IDM Works, Ooyala, Pitney Bowes, Spectracom, Vestas, Visual IQ, Whitehat Security, and many more.

  • Customer Advisory Boards
  • Partner Advisory Councils
  • Executive Roundtables
  • Leadership Planning Meetings
  • Marketing & Sales Summits
“Over the past 3 years, KickStart Alliance has helped us plan and execute 5 meetings. They do more than just facilitate the meeting; they partner with us every step of the way. And, our advisors love the interaction.” Lisa Withers

CEO , Spectracom