by Mike Gospe | Sep 29, 2022 | Home Page, Interim CMO, Leadership
An Interim CMO is a fixer. If your business is going through a growth transition or you need to trade up your marketing leader, consider hiring an Interim CMO while you search for your next full-time head of marketing. It takes six to nine months to hire the “right”...
by Mike Gospe | Sep 7, 2022 | Coaching & Mentorship, Home Page, Leadership
Download / View the white paper I assist companies as an Interim CMO. This white paper was inspired by a recent project. __________ Synopsis: According to Statista in an analysis published on January 18, 2022, the average tenure of Chief Marketing Officers (CMO) in...
by Janet Gregory | Feb 27, 2022 | Business insight, Leadership, Strategy, teams
Are you in the midst of business tsunami? Business tsunamis have definite warning signs. If you listen for the warning sirens, you can avoid their destruction or ride it out to career success. #1 EARLY WARNING: FIVE-DIMENSIONAL REALITY Five-dimensional reality. Five...
by Mike Gospe | Nov 11, 2021 | Coaching & Mentorship, Home Page, Leadership, teams
Yesterday, I completed facilitating a leadership offsite. At the end of the day, as we sat around the firepit overlooking Maine’s Atlantic Ocean, one of the team members suggested we share a fun fact no one else knew. One of our themes of this offsite was to learn how...
by Janet Gregory | Feb 28, 2020 | Business insight, Leadership, Marketing, operations, Sales, Strategy
Both professionally and personally, all of us seek to unlock the mysteries of the future. Investors look for the most promising ventures. Sales managers seek accurate business projections. Production Managers pursue critical deadlines. On a personal level, we seek to...
by kickstartall | Jan 3, 2018 | Leadership, Marketing, operations, Sales, Strategy
Is your business ready for 2018? New technologies and rising customer expectations will dramatically impact your business success. Here are six trends you and your teams should be embracing. Use this list to assess your readiness. 1. Strategy: Customer-led strategy...
