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Voice of the Customer Interviews in a Covid-19 World
Before 2020, Voice of the Customer (VOC) interviews presented a challenge: balance your objective to gather feedback with your desire to serve your customer's needs. Then Covid-19 hit. Put aside for a moment the dramatic impact on our health, personal lives, and...
Are your marketing messages REAL?
On June 17, KickStart Alliance hosted a Coffee Chat on messaging best practices. Are your messages REAL? (relevant, empathetic, authentic, and legitimate) Premise: I offered that a month into lockdown I was receiving tone-deaf messages from some of my...
New! Join KickStart Alliance’s bi-monthly Coffee Chats in June
KickStart Alliance is hosting a bi-weekly series of topical 30-minute coffee chats. At each session, we pose a specific topic with a few questions and invite you to weigh in with your peers. This is a great way to gather new insights and practical tools while we all...
The Reinvention of the Customer Advisory Board – Part 1
COVID-19 and our response to it has put face-to-face Customer Advisory Boards (CAB) meetings on hold at a time when executive leaders need perspective and guidance from their most important customers. Companies must re-invent the entire CAB program to be organized around the customer, leveraging virtual engagement elements.
Managing and Motivating Teams amidst Covid-19
Managing and Motivating Teams amidst Covid-19 Managing and motivating teams is rewarding and challenging in the best of times. In unprecedented times like this there are even more questions. Do I manage top-down or bottom-up? How do I help my team function...
Join our KickStart Alliance Coffee Chats
KickStart Alliance offers a free monthly series of topical 30-minute “coffee chats”. Each session poses a key question that we are all wrestling with during the “Great Pause”. Join the conversation.
Advisory Board Strategy — April Office Hours with Mike Gospe
Do you have questions about your Customer or Partner Advisory Board program? The Coronavirus has changed the way we think about these programs. Join Advisory Board strategist, Mike Gospe, during his open OFFICE HOURS in April. Drop in. Get answers, advice, and recommendations.
KickStart Alliance announces new “virtual advisory board” model
KickStart Alliance, a pioneer and leader in Customer Advisory Boards (CAB) and Partner Advisory Boards (PAB), today announced a new model for engaging Advisory Board members virtually. This is the answer for harnessing the power of Advisory Boards when travel and face-to-face interaction is not available.
6 Tools to Unlock the Future
Looking into what the future holds is a human pursuit. Here are six tools to unlock the future personally and professionally. Investors look for the most promising ventures. Sales managers seek accurate business projections. Production Managers pursue critical deadlines. On a personal level, we seek to make the best life decisions.
Who should own a Customer Advisory Board program?
Who in your organization should own the CAB program? It depends on your organization structure as much as it does the leadership skills and chemistry of your executive team.