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Please join our 2022 Customer Advisory Board best practices survey
Take part in our 2022 Customer Advisory Board best practices survey. How is your CAB program going? What wisdom can you share with your peers? What challenges do you face in 2023? I’ll be sharing preliminary results in November. Join our community of CAB managers.
How to keep your Customer Advisory Board program afloat when your budget gets cut
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right now! Here’s what you can do when your budget is cut.
Three reasons to hire an Interim CMO
It takes six to nine months to hire the “right” Chief Marketing Officer (CMO). That can be a long time for your marketing team to be leaderless. This vacuum causes marketing programs to stall and morale to fall. To mitigate this risk, you may want to consider hiring an Interim CMO.
Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three questions to carefully consider and a few tips to guide your integrated marketing planning process.
The good, better, and bests of Customer Advisory Boards
Customer Advisory Board managers: how does your CAB program rate compared with your competitors? Here’s a table of elements for good, better, and best CAB programs.
Whitepaper for CEOs: Hire the best CMO with this proven interview process
The average stint of a CMO is 40 months, the lowest of all C-suite titles. This is because not all CMOs are alike, and different skill sets are needed as a company grows from scrappy start-up, to adolescent company, to Fortune 1000 status. This new white paper shares a proven process for CEOs to use when screening candidates to become the next CMO.
Why frequent touchpoints with top customers (and partners) are more vital than ever right now!
Staying close to your best customers and partners is critical to your business’ future success, especially now! This is the only way to know how and when to alter course as business conditions change. Here’s how to design your own virtual program — one that encourages collaboration without overwhelming your customers, partners or your budget.
Why a Customer Advisory Board CHARTER STATEMENT is a requirement for success
This post provides an introduction to what it is, how it works, and why your company needs one.
Join our Customer Advisory Board (CAB) Masterclass in May, 2022
If you are gearing up to host your next Customer Advisory Board (CAB) meeting, or perhaps you’re tasked with building your first CAB program, we invite you to check out our CAB Masterclass. Registration for our May series is now open: May 4, 11, & 18, 8:00 – 10:00 am PACIFIC.
Planning your Marketing & Sales Summit: what it is and why you need one
Your Sales Kickoff was a rousing success, and it was inspiring to be able to attend in person again. But you’ll need more than just an SKO to ensure your marketing and sales organizations remain aligned. I’m a big fan of designing and facilitating bi-annual Sales & Marketing Summits. Here’s what they are and how they work.