Read the latest from our thought leaders
Customer Advisory Board managers: how does your CAB program rate compared with your competitors? Here’s a table of elements for good, better, and best CAB programs.
The average stint of a CMO is 40 months, the lowest of all C-suite titles. This is because not all CMOs are alike, and different skill sets are needed as a company grows from scrappy start-up, to adolescent company, to Fortune 1000 status. This new white paper shares a proven process for CEOs to use when screening candidates to become the next CMO.
Staying close to your best customers and partners is critical to your business’ future success, especially now! This is the only way to know how and when to alter course as business conditions change. Here’s how to design your own virtual program — one that encourages collaboration without overwhelming your customers, partners or your budget.
This post provides an introduction to what it is, how it works, and why your company needs one.
If you are gearing up to host your next Customer Advisory Board (CAB) meeting, or perhaps you’re tasked with building your first CAB program, we invite you to check out our CAB Masterclass. Registration for our May series is now open: May 4, 11, & 18, 8:00 – 10:00 am PACIFIC.
Your Sales Kickoff was a rousing success, and it was inspiring to be able to attend in person again. But you’ll need more than just an SKO to ensure your marketing and sales organizations remain aligned. I’m a big fan of designing and facilitating bi-annual Sales & Marketing Summits. Here’s what they are and how they work.
KickStart Alliance launches 3 new services to supercharge Customer Advisory Board (CAB) and Partner Advisory Board (PAB) programs. Our new 360-degree assessment services will help you tune up your programs to deliver business results.
Are you in the midst of business tsunami? Business tsunamis have definite warning signs. If you listen for the warning sirens, you can avoid their destruction or ride it out to career success. #1 EARLY WARNING: FIVE-DIMENSIONAL REALITY Five-dimensional reality. Five...
Our next live online CAB Masterclass series begins January 19, 2022. Mike Gospe, CAB strategist and professional facilitator, is your instructor. Join us for this 5-part series to learn the latest strategies for running a CAB program in the COVID era.
The past 2 years have seen Customer Advisory Board (CAB) programs evolve dramatically. And they are continuing to evolve. As we head into 2022, this post dives into 3 things you need to know.