Our Blog
Read the latest from our thought leaders
Mastering Customer & Partner Interviews
New online course from KickStart Alliance: Mastering Customer & Partner Interviews. See our methodology, templates, and best practices as Karyn Holl and I describe our process.
3 Articles: Expert Advice for CAB managers in 2020 & 2021
CMOs and executive leaders: Will you be running a Customer Advisory Board meeting in Q4 or Q1 2021? Here are three articles with advice and guidance from the Advisory Board front lines.
Insights from facilitating Advisory Board meetings in 2020: We are all connected
Over the past couple of months we’ve interviewed dozens of CAB and PAC members around the world. Here’s what we’ve learned.
Even Tiger Woods has a coach
There’s a good chance your CEO has a business coach. But what about you? Here are a few examples of how buisness coaches and mentors have helped VPs and the next generation of marketing, sales, and customer success leaders to unlock their full potential.
Voice of the Customer Interviews in a Covid-19 World
Before 2020, Voice of the Customer (VOC) interviews presented a challenge: balance your objective to gather feedback with your desire to serve your customer's needs. Then Covid-19 hit. Put aside for a moment the dramatic impact on our health, personal lives, and...
Are your marketing messages REAL?
On June 17, KickStart Alliance hosted a Coffee Chat on messaging best practices. Are your messages REAL? (relevant, empathetic, authentic, and legitimate) Premise: I offered that a month into lockdown I was receiving tone-deaf messages from some of my...
New! Join KickStart Alliance’s bi-monthly Coffee Chats in June
KickStart Alliance is hosting a bi-weekly series of topical 30-minute coffee chats. At each session, we pose a specific topic with a few questions and invite you to weigh in with your peers. This is a great way to gather new insights and practical tools while we all...
The Reinvention of the Customer Advisory Board – Part 1
COVID-19 and our response to it has put face-to-face Customer Advisory Boards (CAB) meetings on hold at a time when executive leaders need perspective and guidance from their most important customers. Companies must re-invent the entire CAB program to be organized around the customer, leveraging virtual engagement elements.
Managing and Motivating Teams amidst Covid-19
Managing and Motivating Teams amidst Covid-19 Managing and motivating teams is rewarding and challenging in the best of times. In unprecedented times like this there are even more questions. Do I manage top-down or bottom-up? How do I help my team function...
Join our KickStart Alliance Coffee Chats
KickStart Alliance offers a free monthly series of topical 30-minute “coffee chats”. Each session poses a key question that we are all wrestling with during the “Great Pause”. Join the conversation.