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Three Secrets to a Valuable Churn Analysis
Here are three lessons learned on the front lines to help you shift churned customer analysis into a critical component of your business management.
Three Reasons Why Sales is the Best Job on the Planet
Or maybe it’s six reasons mashed into three. But there is no question that Sales is the best job on the planet … at least in my opinion! I was hiking in Yosemite with a small energetic group. I love to hike. If hiking were a job it would qualify as one of the best...
How to interview your CXO customers
When planning your CAB meeting, interviewing your customers can be intimidating. 4 secrets to give you confidence.
Orchestrated Onboarding: What it is and why you need it
Onboarding customers is the most important part of the customer journey. Yet it’s the main cause of churn.
KickStart Alliance launches new CAB Masterclass
Mike Gospe launches new Customer Advisory Board Masterclass, a practical, action-oriented live online series that reveals his secrets to delivering a world-class CAB experience.
Integrated marketing in action
The marketing guide book, Marketing Campaign Development, is about integrated marketing. Celebrating 10 years since its publishing, author Mike Gospe met up with David Diederichs. David was our first international reader in 2008. David shares his story.
The Truth about Certifications Versus Experience
We work in a world of LinkedIn keywords and AI sorted resumes. In that environment, where do you focus your time to achieve the career growth and challenges you desire? Building experience or obtaining certifications? Recently, I passed the Salesforce Certified...
4 Tips for Driving Executive Alignment
When it comes to designing and executing your annual business plan, alignment across the leadership team is elusive. You think your team has come to agreement only to find that when they return to their desks, old habits persist. When it comes to the success of your integrated business plan, here are 3 tips for CEOs to reduce the risk of a misfire.
Three Customer Success Trends You Can’t Live Without
Last month I attended two conferences, Gainsight's Pulse Customer Success conference and the CEdMA Training Leadership Conference. It’s always a great opportunity to learn what’s going on in the industry, and I'm excited about three emerging trends: Customer Success...
Integrated marketing best practices: What marketers can learn from Miles Davis
What does great jazz music and integrated marketing campaigns have in common? A lot. Here’s what I’ve learned from Miles Davis’ “Kind of Blue” — of the best jazz albums ever recorded.