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The good, better, and bests of Customer Advisory Boards
Customer Advisory Board managers: how does your CAB program rate compared with your competitors? Here’s a table of elements for good, better, and best CAB programs.
Whitepaper for CEOs: Hire the best CMO with this proven interview process
The average stint of a CMO is 40 months, the lowest of all C-suite titles. This is because not all CMOs are alike, and different skill sets are needed as a company grows from scrappy start-up, to adolescent company, to Fortune 1000 status. This new white paper shares a proven process for CEOs to use when screening candidates to become the next CMO.
Why frequent touchpoints with top customers (and partners) are more vital than ever right now!
Staying close to your best customers and partners is critical to your business’ future success, especially now! This is the only way to know how and when to alter course as business conditions change. Here’s how to design your own virtual program — one that encourages collaboration without overwhelming your customers, partners or your budget.
Why a Customer Advisory Board CHARTER STATEMENT is a requirement for success
This post provides an introduction to what it is, how it works, and why your company needs one.
Join our Customer Advisory Board (CAB) Masterclass in May, 2022
If you are gearing up to host your next Customer Advisory Board (CAB) meeting, or perhaps you’re tasked with building your first CAB program, we invite you to check out our CAB Masterclass. Registration for our May series is now open: May 4, 11, & 18, 8:00 – 10:00 am PACIFIC.
Planning your Marketing & Sales Summit: what it is and why you need one
Your Sales Kickoff was a rousing success, and it was inspiring to be able to attend in person again. But you’ll need more than just an SKO to ensure your marketing and sales organizations remain aligned. I’m a big fan of designing and facilitating bi-annual Sales & Marketing Summits. Here’s what they are and how they work.
3 new Advisory Board Services supercharge your Customer & Partner Advisory Board programs
KickStart Alliance launches 3 new services to supercharge Customer Advisory Board (CAB) and Partner Advisory Board (PAB) programs. Our new 360-degree assessment services will help you tune up your programs to deliver business results.
5 Tips for Riding Out a Business Tsunami
Are you in the midst of business tsunami? Business tsunamis have definite warning signs. If you listen for the warning sirens, you can avoid their destruction or ride it out to career success. #1 EARLY WARNING: FIVE-DIMENSIONAL REALITY Five-dimensional reality. Five...
KickStart’s 5th Live Online Customer Advisory Board Masterclass begins January 19, 2022
Our next live online CAB Masterclass series begins January 19, 2022. Mike Gospe, CAB strategist and professional facilitator, is your instructor. Join us for this 5-part series to learn the latest strategies for running a CAB program in the COVID era.
3 tips for planning your 2022 CAB Program
The past 2 years have seen Customer Advisory Board (CAB) programs evolve dramatically. And they are continuing to evolve. As we head into 2022, this post dives into 3 things you need to know.