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CEOs: When to hire an Interim CMO and how to use them effectively

CEOs: When to hire an Interim CMO and how to use them effectively

by Mike Gospe | Jun 12, 2023 | Home Page, Interim CMO

For the past seven years I have filled in as an Interim Chief Marketing Officer (CMO) for B2B companies growing from $50M to $100M ARR. This article demystifies the role of the Interim CMO so CEOs can better understand when and how to take advantage of this unique...
Three reasons to hire an Interim CMO

Three reasons to hire an Interim CMO

by Mike Gospe | Sep 29, 2022 | Home Page, Interim CMO, Leadership

An Interim CMO is a fixer. If your business is going through a growth transition or you need to trade up your marketing leader, consider hiring an Interim CMO while you search for your next full-time head of marketing. It takes six to nine months to hire the “right”...

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