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Building a demand gen plan? Start with these 6 key ingredients

Building a demand gen plan? Start with these 6 key ingredients

by Mike Gospe | Nov 8, 2022 | Home Page, Integrated Marketing Campaigns, Marketing

Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational...
Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022

Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022

by Mike Gospe | Sep 16, 2022 | Home Page, Integrated Marketing Campaigns, Marketing

With inflation and a looming recession, marketing teams and budgets are already being trimmed. Some dramatically. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three...

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