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Business Planning: How one CEO aligned his team and achieved a winning exit strategy

Business Planning: How one CEO aligned his team and achieved a winning exit strategy

Is your company poised for success in 2023? Lack of business planning and failure to align the leadership team are often cited as reasons that cripple the CEO’s vision and the company’s ability to achieve revenue growth. Here’s how one CEO used business planning exercises to align the company and achieve a successful business outcome.

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Building a demand gen plan? Start with these 6 key ingredients

Building a demand gen plan? Start with these 6 key ingredients

Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational elements, your marketing programs will be designed properly to deliver the results your sales team expects and requires.

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Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022

Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022

With inflation and a looming recession, marketing teams and budgets are already being trimmed. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three questions to carefully consider and a few tips to guide your integrated marketing planning process.

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