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Why frequent touchpoints with top customers (and partners) is more vital than ever in 2020

Why frequent touchpoints with top customers (and partners) is more vital than ever in 2020

Staying close to your best customers and partners is critical to your business’ future success, especially now! This is the only way to know how and when to alter course as business conditions change. Here’s how to design your own virtual program — one that encourages collaboration without overwhelming your customers, partners or your budget.

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Are your marketing messages REAL?

Are your marketing messages REAL?

On June 17, KickStart Alliance hosted a Coffee Chat on messaging best practices. Are your messages REAL? (relevant, empathetic, authentic, and legitimate) ¬† ¬†   Premise: I offered that a month into lockdown I was receiving tone-deaf messages from some of my...

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