by Mike Gospe | Apr 10, 2025 | Home Page, Integrated Marketing Campaigns, Launch, Leadership, Marketing, Marketing and Sales Summit
This article is about strategy. Success is achieved by creating lightning strike and rolling thunder moments — moments that get noticed. To win in today’s market requires B2B companies to move away from spreading limited budget and resources on too many random...
by Mike Gospe | May 20, 2024 | Home Page, Launch, Leadership, Marketing, Marketing and Sales Summit
As a CMO & “Launch Boss”, I used to manage launch meetings by function(demand gen, press, analyst, customer marketing, sales enablement, customer marketing, partner marketing, etc.). We’d sit around the table and members of my staff would take turns updating the...
by Mike Gospe | Mar 23, 2022 | Marketing, Marketing and Sales Summit, Sales
Your Sales Kickoff was a rousing success, and it was inspiring to be able to attend in person again. But you’ll need more than just an SKO to ensure your marketing and sales organizations remain aligned. I’m a big fan of designing and facilitating...
