If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single meeting run by an event manager like a tradeshow. It is owned by a senior member of the leadership team; and the program must be viewed as a cross-functional company initiative.

What makes some CAB programs better than others?

Check out this article on my CAB Resource Center where I compare a few of the good, better, best CAB elements.