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Integrated marketing in action

Integrated marketing in action

The marketing guide book, Marketing Campaign Development, is about integrated marketing. Celebrating 10 years since its publishing, author Mike Gospe met up with David Diederichs. David was our first international reader in 2008. David shares his story.

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4 Tips for Driving Executive Alignment

4 Tips for Driving Executive Alignment

When it comes to designing and executing your annual business plan, alignment across the leadership team is elusive. You think your team has come to agreement only to find that when they return to their desks, old habits persist. When it comes to the success of your integrated business plan, here are 3 tips for CEOs to reduce the risk of a misfire.

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