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4 Tips for Driving Executive Alignment
When it comes to designing and executing your annual business plan, alignment across the leadership team is elusive. You think your team has come to agreement only to find that when they return to their desks, old habits persist. When it comes to the success of your integrated business plan, here are 3 tips for CEOs to reduce the risk of a misfire.
Three Customer Success Trends You Can’t Live Without
Last month I attended two conferences, Gainsight's Pulse Customer Success conference and the CEdMA Training Leadership Conference. It’s always a great opportunity to learn what’s going on in the industry, and I'm excited about three emerging trends: Customer Success...
Integrated marketing best practices: What marketers can learn from Miles Davis
What does great jazz music and integrated marketing campaigns have in common? A lot. Here’s what I’ve learned from Miles Davis’ “Kind of Blue” — of the best jazz albums ever recorded.
How to build a business case for your new Customer Advisory Board
Building a business case to support your Customer Advisory Board (CAB) program can be tricky — especially when the CAB is new to your organization. Here’s 3 tips for navigating internal politics as you put your best foot forward.
How to use your Customer Advisory Board to drive innovation
A Customer Advisory Board (CAB) is not an event. It’s an initiative designed to drive innovation and outpace your competitors. Here are 3 guiding principles for harnessing the power of your CAB to drive innovation.
Six Trends Driving B2B Marketing & Sales in 2018
Is your business ready for 2018? New technologies and rising customer expectations will dramatically impact your business success. Here are 6 trends you and your teams should be embracing. Use this list to assess your readiness.
KickStart Alliance adds new team members & services for 2018
KickStart Alliance is growing to address the next generation of marketing and sales challenges. We are excited to announce new services and resources in Customer Success and Marketing Operations, in addition to our sales and marketing leadership portfolio.
If You Build It They Won’t Come. How to Construct a Go To Market Plan.
Build a go to market plan to define the product vision and message to launch your product with a competitive advantage.
Apply Lean Principles to International Business
Four lean principles for international success: Turn the art of selling into the science of sales. Select international markets with facts, not feelings. Empower champions to blaze the trail. Demand authenticity and trust.
Reflections: 15 years of Customer Advisory Boards
KickStart Alliance celebrates 15 years of client success. Over the past 15 years I have had the great honor to have facilitated Customer Advisory Boards for some of today’s most innovative B2B companies. Here’s what I’ve learned on my journey.