Creating An Insanely Great 2013 Customer Journey

by Mike Connor, Principal Spice Catalyst Revenue, business outcomes and marketing ROI are at stake 2013 is the year in which leaders pull together marketing methodology, automation and analytics. It’s also the year in which the customer journey will emerge as the...

Give Sales the Right Selling Tools

by David Fradin, Principal, Spice Catalyst The sales force is your front line army. They get shot at every day and that constant rejection is not easy. Your job as a Product Marketing Manager is to make sure the sales force has all the training and weapons they will...