by kickstartall | Jan 3, 2018 | Leadership, Marketing, operations, Sales, Strategy
Is your business ready for 2018? New technologies and rising customer expectations will dramatically impact your business success. Here are six trends you and your teams should be embracing. Use this list to assess your readiness. 1. Strategy: Customer-led strategy...
by kickstartall | Oct 26, 2016 | Leadership, Marketing, Strategy
Have you started your 2017 marketing plan? Here’s how to kickstart yours. As we race towards a strong close to 2016, it can be hard to even think about setting aside the time needed to build and vet your 2017 marketing plans. Your team may have just finished the...
by kickstartall | Jun 17, 2015 | Marketing
Validation isn’t about seeking approval – it is about gaining understanding, delivering a better outcome for your customer and credibility for your brand. Is there anyone out there who hasn’t eaten something they just can’t stand as an act of love (or at...
by kickstartall | Mar 3, 2015 | Marketing
In a highly competitive business environment, a company’s culture that is aligned to its business goals is more likely to keep their competitive edge and relevance to their customers, employees and shareholders. A company’s culture is a dynamic, living entity. It...
by kickstartall | Feb 6, 2015 | Marketing
2015 has arrived, and in some countries it’s around the corner. For example, in China, the Spring Festival, widely known as Chinese New Year in the West, begins on February 19. Wherever we are, the New Year gives us an opportunity to reflect on past year’s...
