by Mike Gospe | Apr 10, 2025 | Home Page, Integrated Marketing Campaigns, Launch, Leadership, Marketing, Marketing and Sales Summit
This article is about strategy. Success is achieved by creating lightning strike and rolling thunder moments — moments that get noticed. To win in today’s market requires B2B companies to move away from spreading limited budget and resources on too many random...
by Mike Gospe | Jul 29, 2024 | Home Page, Integrated Marketing Campaigns, Marketing
Mike Gospe is a GTM strategist & professional facilitator. Here I am in action. CMOs, are your sales reps giving your marketing team high-fives in the hallway? Are your demand gen efforts performing at their best? It’s been a tough year, and to really have an...
by Mike Gospe | Jul 23, 2024 | Business Planning Offsite, Home Page, Integrated Business Planning
“Scaffolding” is a support structure that aids both the CEO and leadership team to optimize your annual planning offsite — from clarifying your market vision, to aligning on your ideal customer profile (ICP), and bringing your sales plays to life....
by Mike Gospe | May 20, 2024 | Home Page, Launch, Leadership, Marketing, Marketing and Sales Summit
As a CMO & “Launch Boss”, I used to manage launch meetings by function(demand gen, press, analyst, customer marketing, sales enablement, customer marketing, partner marketing, etc.). We’d sit around the table and members of my staff would take turns updating the...
by Mike Gospe | Sep 6, 2023 | Business insight, Home Page, Integrated Business Planning, Leadership, Strategy
If you’re like most B2B technology leaders, you’ll be embarking on your 2024 annual business planning workshop in Q4. The most productive workshops are conducted via an in-person leadership offsite. Over the past 20 years, I’ve worked with many...
by Mike Gospe | Jun 14, 2023 | Home Page, Integrated Business Planning
CEOs and business strategists: if you haven’t started thinking about 2024 yet, now is the time. Many companies wait until December to start building or tuning their strategic business plan. This puts Q1 at risk because it can take three months to get priorities...
