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Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022

Marketers: It’s time to build your 2023 Go-to-Market plan and it will be very different from what you executed in 2022

by Mike Gospe | Sep 16, 2022 | Home Page, Integrated Marketing Campaigns, Marketing

With inflation and a looming recession, marketing teams and budgets are already being trimmed. Some dramatically. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three...
The good, better, and bests of Customer Advisory Boards

The good, better, and bests of Customer Advisory Boards

by Mike Gospe | Sep 8, 2022 | Customer Advisory Boards, Home Page

If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
Whitepaper for CEOs: Hire the best CMO with this proven interview process

Whitepaper for CEOs: Hire the best CMO with this proven interview process

by Mike Gospe | Sep 7, 2022 | Coaching & Mentorship, Home Page, Leadership

Download / View the white paper I assist companies as an Interim CMO. This white paper was inspired by a recent project. __________ Synopsis: According to Statista in an analysis published on January 18, 2022, the average tenure of Chief Marketing Officers (CMO) in...
Why frequent touchpoints with top customers (and partners) are more vital than ever right now!

Why frequent touchpoints with top customers (and partners) are more vital than ever right now!

by Mike Gospe | Sep 6, 2022 | Customer Advisory Boards, Home Page

Staying close to your best customers and partners is critical to your business’ future success. This is the only way to know how and when to alter course as business conditions change. It’s like sailing: you have to tack into or against the wind, all while...
3 tips for planning your 2022 CAB Program

3 tips for planning your 2022 CAB Program

by Mike Gospe | Nov 30, 2021 | Customer Advisory Boards, Home Page

The past 2 years have seen Customer Advisory Board (CAB) programs evolve dramatically. And they are continuing to evolve. As we head into 2022, this post dives into 3 things you need to know: * Virtual CAB meetings are here to stay * Your CAB is a program, not an...
Collaboration & Personal Responsibility: What I learned at Carnegie Hall

Collaboration & Personal Responsibility: What I learned at Carnegie Hall

by Mike Gospe | Nov 11, 2021 | Coaching & Mentorship, Home Page, Leadership, teams

Yesterday, I completed facilitating a leadership offsite. At the end of the day, as we sat around the firepit overlooking Maine’s Atlantic Ocean, one of the team members suggested we share a fun fact no one else knew. One of our themes of this offsite was to learn how...
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