by Mike Gospe | Jun 12, 2023 | Home Page, Interim CMO
For the past seven years I have filled in as an Interim Chief Marketing Officer (CMO) for B2B companies growing from $50M to $100M ARR. This article demystifies the role of the Interim CMO so CEOs can better understand when and how to take advantage of this unique...
by Mike Gospe | Dec 11, 2022 | Home Page, Integrated Business Planning
Is your company poised for success in 2023? Lack of business planning and failure to align the leadership team are often cited as reasons that cripple the CEO’s vision and the company’s ability to achieve revenue growth. A comprehensive business plan is even more...
by Mike Gospe | Nov 15, 2022 | Home Page, Marketing
I sat down with Brian Gentile, an extraordinary former CMO and CEO, and now Managing Director and CEO coach at 10X CEO. Recently, he’s been coaching CEOs on what a high-functioning CMO looks like and how to nurture a win-win environment for both the CEO and CMO. It’s...
by Mike Gospe | Nov 8, 2022 | Home Page, Integrated Marketing Campaigns, Marketing
Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational...
by Mike Gospe | Oct 17, 2022 | Customer Advisory Boards, Home Page
Hello marketing executives and Customer Advisory Board managers: I’m collecting CAB best practices, challenges, and priorities for 2023, and I’d like to invite your wisdom. Please take part in this online survey. I’ll be sharing preliminary results...
by Mike Gospe | Oct 5, 2022 | Customer Advisory Boards, Home Page
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right...
