by Mike Gospe | Jul 19, 2016 | Customer Advisory Boards, Home Page
For more than 15 years I’ve been helping B2B company leaders design and implement their Customer Advisory Boards. I’ve talked to a lot of executives and customers about what makes a CAB successful. Here are 10 Customer Advisory Board best practices. 1) The CAB...
by Mike Gospe | Jun 17, 2016 | Home Page, Partner Advisory Councils
Does your hi-tech B2B company host a Partner Advisory Council (or Partner Advisory Board)? If not, you may be at a serious disadvantage. Lisa, a long-time CEO of a tech company is frustrated that channel growth had stagnated. “I need to accelerate sales through...
by Mike Gospe | Jun 7, 2016 | Home Page, Marketing
What is digital marketing? This begs the question, what is not digital marketing today? Originally, when digital marketing was introduced, it was treated as a separate discipline. Digital Marketers sat on the other side of the room, far away from their advertising,...
by Mike Gospe | Mar 11, 2016 | Home Page, Marketing
There’s a new marketing buzzword floating around: Account-Based Marketing (ABM). While this concept is not new, this new moniker reinforces and reminds marketers of 3 critical factors required for marketing success. Twenty years ago “Account-based...
by Mike Gospe | Feb 20, 2016 | Home Page, Marketing
I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. Marketing popcorn = marketing tactics that are planned and executed...
by Mike Gospe | Nov 10, 2015 | Home Page, Marketing
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
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