by kickstartall | Oct 26, 2016 | Home Page, Leadership, Marketing, Strategy
Have you started your 2017 marketing plan? Here’s how to kickstart yours. As we race towards a strong close to 2016, it can be hard to even think about setting aside the time needed to build and vet your 2017 marketing plans. Your team may have just finished the...
by Mike Gospe | Jul 19, 2016 | Customer Advisory Boards, Home Page
For more than 15 years I’ve been helping B2B company leaders design and implement their Customer Advisory Boards. I’ve talked to a lot of executives and customers about what makes a CAB successful. Here are 10 Customer Advisory Board best practices. 1) The CAB...
by Mike Gospe | Jun 17, 2016 | Home Page, Partner Advisory Councils
Does your hi-tech B2B company host a Partner Advisory Council (or Partner Advisory Board)? If not, you may be at a serious disadvantage. Lisa, a long-time CEO of a tech company is frustrated that channel growth had stagnated. “I need to accelerate sales through...
by Mike Gospe | Jun 7, 2016 | Home Page, Marketing
What is digital marketing? This begs the question, what is not digital marketing today? Originally, when digital marketing was introduced, it was treated as a separate discipline. Digital Marketers sat on the other side of the room, far away from their advertising,...
by Mike Gospe | Mar 11, 2016 | Home Page, Marketing
There’s a new marketing buzzword floating around: Account-Based Marketing (ABM). While this concept is not new, this new moniker reinforces and reminds marketers of 3 critical factors required for marketing success. Twenty years ago “Account-based...
by Mike Gospe | Feb 20, 2016 | Home Page, Marketing
I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. Marketing popcorn = marketing tactics that are planned and executed...
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