by Mike Gospe | Oct 17, 2022 | Customer Advisory Boards, Home Page
Hello marketing executives and Customer Advisory Board managers: I’m collecting CAB best practices, challenges, and priorities for 2023, and I’d like to invite your wisdom. Please take part in this online survey. I’ll be sharing preliminary results...
by Mike Gospe | Oct 5, 2022 | Customer Advisory Boards, Home Page
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right...
by Mike Gospe | Sep 29, 2022 | Home Page, Interim CMO, Leadership
An Interim CMO is a fixer. If your business is going through a growth transition or you need to trade up your marketing leader, consider hiring an Interim CMO while you search for your next full-time head of marketing. It takes six to nine months to hire the “right”...
by Mike Gospe | Sep 16, 2022 | Home Page, Integrated Marketing Campaigns, Marketing
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Some dramatically. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three...
by Mike Gospe | Sep 8, 2022 | Customer Advisory Boards, Home Page
If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
