by kickstartall | Oct 26, 2016 | Leadership, Marketing, Strategy
Have you started your 2017 marketing plan? Here’s how to kickstart yours. As we race towards a strong close to 2016, it can be hard to even think about setting aside the time needed to build and vet your 2017 marketing plans. Your team may have just finished the...
by Mike Gospe | Nov 12, 2014 | Marketing
For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned. 1) Semantics are...
by kickstartall | Jul 1, 2011 | Marketing
In my last post I described the demographics and content usage of respondents to our recent survey of KickStart Accelerator (our newsletter) subscribers. This time, I’m reviewing results on the questions we asked our readers in that same survey about their...
by kickstartall | Jun 21, 2011 | Marketing
So much has changed in marketing and sales in the 9 years since we founded KickStart Alliance. Because we wanted to learn how our readers are operating in 2011, in April we sent a survey to our newsletter subscribers rather than publishing our usual monthly...
by Mike Gospe | Jan 27, 2011 | Marketing
What does it take for a marketer to earn, then command, a seat at the leadership table? This is a good question that challenges many marketers. Traditionally, certainly in Silicon Valley, companies are founded by technologists. When executive staff members are added,...
