by Mike Gospe | Jan 14, 2010 | Marketing
When it comes to product comparisons, you can get some quick market research on how your product stacks up to a competitor. Just ask the Internet. I teach a course at San Francisco State University entitled, “Essentials of Integrated Marketing.” In that...
by Mike Gospe | Oct 20, 2009 | Marketing
I’ve been facilitating customer advisory boards, councils, and executive forums for more than 10 years. I’ve learned a lot, and offer a collection of articles on this subject. They share insights, tips, and best practices to help executives optimize...
by Mary Gospe | Oct 8, 2009 | Marketing
Yesterday I had the privilege of hearing Clara Shih, CEO & Founder of Hearsay Labs, speak on the topic of “Marketing in the Facebook Era” at a DMA of Northern California luncheon. Clara recently wrote a book on the topic: The Facebook Era: Tapping...
by Mike Gospe | Oct 8, 2009 | Marketing
In his article, CIO Tells Us How to Sell to CIOs, Sridhar Ramanathan interviews Walt Thinfen, CIO of Visioneer. This article is a timely reminder about the importance of customer relationships built on an understanding of the customer’s world. Especially in...
by Mike Gospe | Apr 10, 2009 | Marketing
Customer advisory boards, councils, and forms (CABs) are becoming popular tools for strengthening a company’s relationships with their best customers. But is your company organizationally, operationally, and culturally ready to invest in a CAB? With the today’s...
