by Mike Gospe | May 20, 2024 | Home Page, Launch, Leadership, Marketing, Marketing and Sales Summit
As a CMO & “Launch Boss”, I used to manage launch meetings by function(demand gen, press, analyst, customer marketing, sales enablement, customer marketing, partner marketing, etc.). We’d sit around the table and members of my staff would take turns updating the...
by Mike Gospe | Nov 8, 2022 | Home Page, Integrated Marketing Campaigns, Marketing
Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational...
by Mike Gospe | Sep 16, 2022 | Home Page, Integrated Marketing Campaigns, Marketing
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Some dramatically. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three...
by Mike Gospe | May 28, 2020 | Customer Success, Home Page
KickStart Alliance is hosting a bi-weekly series of topical 30-minute coffee chats. At each session, we pose a specific topic with a few questions and invite you to weigh in with your peers. This is a great way to gather new insights and practical tools while we all...
by Mike Gospe | Nov 5, 2018 | Marketing
2018 celebrates the 10 year anniversary of my first book on integrated marketing best practices: Marketing Campaign Development. Since it’s publication, the book has become a resource for enterprise marketers around the world. I recently met up with David...
