by Mike Gospe | Aug 9, 2017 | Marketing
In 2007 I wrote the book Marketing Campaign Development in hopes that it would inspire a generation of marketers in the art and science of truly integrated marketing. 10 years later, the book continues to find an audience eager to apply these best practices. First...
by Mike Gospe | Jun 7, 2016 | Marketing
What is digital marketing? This begs the question, what is not digital marketing today? Originally, when digital marketing was introduced, it was treated as a separate discipline. Digital Marketers sat on the other side of the room, far away from their advertising,...
by Mike Gospe | Mar 11, 2016 | Marketing
There’s a new marketing buzzword floating around: Account-Based Marketing (ABM). While this concept is not new, this new moniker reinforces and reminds marketers of 3 critical factors required for marketing success. Twenty years ago “Account-based...
by Mike Gospe | Feb 20, 2016 | Marketing
This article is an excerpt from Mike Gospe’s guidebook, Marketing Campaign Development. An often misunderstood role in business is that of the marketing campaign manager—a senior individual contributor role used to unite a cross-functional sales and marketing...
by Mike Gospe | Nov 7, 2014 | Marketing
In 2008, I wrote the book, Marketing Campaign Development. Updated again in 2013, the templates and techniques are now available for anyone to download. As a marketing ops leader of a hi-tech company, I was constantly having to reinvent launch processes and templates....
