by Mike Gospe | Oct 5, 2022 | Customer Advisory Boards, Home Page
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right...
by Mike Gospe | Sep 6, 2022 | Customer Advisory Boards, Home Page
Staying close to your best customers and partners is critical to your business’ future success. This is the only way to know how and when to alter course as business conditions change. It’s like sailing: you have to tack into or against the wind, all while...
by Mike Gospe | Apr 5, 2022 | Customer Advisory Boards, Masterclass
If you are gearing up to host your next Customer Advisory Board (CAB) meeting, or perhaps you’re tasked with building your first CAB program, we invite you to check out our CAB Masterclass. Registration for our May series is now open: May 4, 11, & 18, 8:00...
by Mike Gospe | Mar 8, 2022 | Customer Advisory Boards, Interviews, Partner Advisory Councils
March 8, 2022: Today, KickStart Alliance launched three new services that bring business-to-business (B2B) leadership teams closer to their best customers and partners. How effective is your Customer Advisory Board (CAB) or Partner Advisory Board (PAB) program? Are...
by Mike Gospe | Nov 30, 2021 | Customer Advisory Boards, Home Page
The past 2 years have seen Customer Advisory Board (CAB) programs evolve dramatically. And they are continuing to evolve. As we head into 2022, this post dives into 3 things you need to know: * Virtual CAB meetings are here to stay * Your CAB is a program, not an...
