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Integrated marketing best practices: What marketers can learn from Miles Davis

Integrated marketing best practices: What marketers can learn from Miles Davis

by Mike Gospe | May 7, 2018 | Marketing

I’m listening to Miles Davis’ Kind of Blue and pondering one of life’s deep questions: what defines great jazz? We all know great jazz when we hear it. But trying to duplicate it is no easy task. If you are a musician, you know what I mean. So, why...
Six Trends Driving B2B Marketing & Sales in 2018

Six Trends Driving B2B Marketing & Sales in 2018

by kickstartall | Jan 3, 2018 | Leadership, Marketing, operations, Sales, Strategy

Is your business ready for 2018? New technologies and rising customer expectations will dramatically impact your business success. Here are six trends you and your teams should be embracing. Use this list to assess your readiness. 1. Strategy: Customer-led strategy...
KickStart Alliance adds new team members & services for 2018

KickStart Alliance adds new team members & services for 2018

by Mike Gospe | Jan 3, 2018 | Leadership, Marketing, Sales, Strategy

The B2B marketing and sales landscape is evolving. And we are growing to address the next generation of marketing and sales challenges. That’s why we are excited to announce new services and resources to help CEOs and their marketing, sales, and customer success...
Apply Lean Principles to International Business

Apply Lean Principles to International Business

by Janet Gregory | Nov 16, 2017 | Built for Global, Leadership, Marketing, Sales, Strategy

Is your international business as successful as you want it to be?  Apply four powerful lean principles to take international sales to the next level.   Turn the art of selling into the science of sales.  A key principle of lean operations is eliminating waste. ...
Marketing Campaign Development celebrates 10 years of integrated marketing best practices

Marketing Campaign Development celebrates 10 years of integrated marketing best practices

by Mike Gospe | Aug 9, 2017 | Marketing

In 2007 I wrote the book Marketing Campaign Development in hopes that it would inspire a generation of marketers in the art and science of truly integrated marketing. 10 years later, the book continues to find an audience eager to apply these best practices. First...
International Business? – Tap Embassy Power

International Business? – Tap Embassy Power

by Janet Gregory | Jul 16, 2017 | Marketing, Sales

Looking to expand your international business? Tap into the power of the Embassy. The Embassy and Consulate Offices of a country promote diplomatic relationships between the two countries and advance their interests, promoting trade and tourism.  Trade is your...
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