by Mike Gospe | Jun 14, 2023 | Home Page, Integrated Business Planning
CEOs and business strategists: if you haven’t started thinking about 2024 yet, now is the time. Many companies wait until December to start building or tuning their strategic business plan. This puts Q1 at risk because it can take three months to get priorities...
by Mike Gospe | Jun 12, 2023 | Home Page, Interim CMO
For the past seven years I have filled in as an Interim Chief Marketing Officer (CMO) for B2B companies growing from $50M to $100M ARR. This article demystifies the role of the Interim CMO so CEOs can better understand when and how to take advantage of this unique...
by Mike Gospe | Dec 11, 2022 | Home Page, Integrated Business Planning
Is your company poised for success in 2023? Lack of business planning and failure to align the leadership team are often cited as reasons that cripple the CEO’s vision and the company’s ability to achieve revenue growth. A comprehensive business plan is even more...
by Mike Gospe | Nov 15, 2022 | Home Page, Marketing
I sat down with Brian Gentile, an extraordinary former CMO and CEO, and now Managing Director and CEO coach at 10X CEO. Recently, he’s been coaching CEOs on what a high-functioning CMO looks like and how to nurture a win-win environment for both the CEO and CMO. It’s...
by Mike Gospe | Nov 8, 2022 | Home Page, Integrated Marketing Campaigns, Marketing
Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational...
