by Janet Gregory | Sep 1, 2013 | Marketing
Looking for sales training? Here are some options. For individuals, there are great publicly available training programs that individuals can attend. For large companies, consider bringing the training in-house. For any size company, use a sales training...
by Mike Gospe | May 2, 2012 | Marketing
Are your marketing campaign managers effective? Here’s an excerpt from a new mini-guidebook for marketers: The Role of the Campaign Manager. Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the marketing high ground)...
by Mike Gospe | Mar 13, 2012 | Marketing
Looking for a simple integrated marketing plan template? PPT Template: A Streamlined Integrated Marketing Framework (NOTE: when you click on the above link, the template will download directly to your desktop. It doesn’t open a new window.) Previously, this...
by Mike Gospe | Aug 23, 2010 | Marketing
This is a good question. One that can lead to confusion and consternation if the role isn’t clearly defined at the outset. I had the opportunity to attend a conference hosted by the Product Realization Group last week. Often, but not always, this role falls on the...
by Mike Gospe | Jul 19, 2010 | Marketing
I often ask marketers to tell me about the integrated marketing campaigns they are running. Here are a few common responses: We’ve been running a Google Adwords campaign for the past 2 years. We’ve got a new PR campaign kicking off next week. Our print...
