Are your marketing campaign managers effective? Here’s an excerpt from a new mini-guidebook for marketers: The Role of the Campaign Manager.
Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the marketing high ground) faster than an unseasoned campaign manager. So, what exactly is their role? And what is the profile of the most effective campaign managers? This guidebook answers these questions. In it, you’ll find helpful tips to accelerate the campaign development process, navigate internal politics, and produce better results.
This mini-guidebook shares the job description and profile of the most effective campaign managers. Also included are tips on how to get started quickly. Readers will also learn how to overcome common objections when it comes to implementing this role.