by Mike Gospe | Oct 17, 2022 | Customer Advisory Boards, Home Page
Hello marketing executives and Customer Advisory Board managers: I’m collecting CAB best practices, challenges, and priorities for 2023, and I’d like to invite your wisdom. Please take part in this online survey. I’ll be sharing preliminary results...
by Mike Gospe | Oct 5, 2022 | Customer Advisory Boards, Home Page
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right...
by Mike Gospe | Sep 8, 2022 | Customer Advisory Boards, Home Page
If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
by Mike Gospe | Sep 6, 2022 | Customer Advisory Boards, Home Page
Staying close to your best customers and partners is critical to your business’ future success. This is the only way to know how and when to alter course as business conditions change. It’s like sailing: you have to tack into or against the wind, all while...
by Mike Gospe | Apr 11, 2022 | Customer Advisory Boards
As a Customer Advisory Board strategist and advocate for 20 years, I can share that the #1 cause of CAB failure can be linked back to not having a Charter Statement. A Charter Statement is a one-page document that defines the objectives, expectations, guidelines, and...
by Mike Gospe | Apr 5, 2022 | Customer Advisory Boards, Masterclass
If you are gearing up to host your next Customer Advisory Board (CAB) meeting, or perhaps you’re tasked with building your first CAB program, we invite you to check out our CAB Masterclass. Registration for our May series is now open: May 4, 11, & 18, 8:00...
