by Mike Gospe | Nov 8, 2022 | Home Page, Integrated Marketing Campaigns, Marketing
Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational...
by Mike Gospe | May 7, 2018 | Marketing
I’m listening to Miles Davis’ Kind of Blue and pondering one of life’s deep questions: what defines great jazz? We all know great jazz when we hear it. But trying to duplicate it is no easy task. If you are a musician, you know what I mean. So, why...
by Mike Gospe | Feb 22, 2016 | Leadership, Marketing, Sales, Strategy
How much does it cost to hold an offsite with your leadership team? More than you might think if the offsite isn’t carefully planned. These 5 tips will help you ensure a productive meeting. It’s not just the physical costs; it’s the opportunity costs. Consider that...
by Mike Gospe | Nov 7, 2014 | Marketing
In 2008, I wrote the book, Marketing Campaign Development. Updated again in 2013, the templates and techniques are now available for anyone to download. As a marketing ops leader of a hi-tech company, I was constantly having to reinvent launch processes and templates....
by Mike Gospe | Sep 27, 2014 | Marketing
“Marketing Attribution” tools and services are rapidly being adopted by Fortune 1000 companies. But successful application of these tools and services require much more than just operational finesse. It requires a deep understanding of your company’s culture....