by kickstartall | Jun 7, 2012 | Marketing
Yes, Sales is Sales, and Marketing is Marketing. I’m not suggesting you combine them. But the results can be extraordinary when the two work together. I’ve been making the case for aligning sales and marketing for years. In the very first issue of...
by Mike Gospe | May 2, 2012 | Marketing
Are your marketing campaign managers effective? Here’s an excerpt from a new mini-guidebook for marketers: The Role of the Campaign Manager. Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the marketing high ground)...
by Mike Gospe | Apr 26, 2012 | Marketing
Here’s a great example of positioning statements and messaging gone awry. I’ve been watching Simon Sinek giving a TED talk. This title phrase comes from him. And I love it. This dovetails exactly with the positioning statement. What he says in 20 minutes,...
by Mike Gospe | Aug 23, 2010 | Marketing
This is a good question. One that can lead to confusion and consternation if the role isn’t clearly defined at the outset. I had the opportunity to attend a conference hosted by the Product Realization Group last week. Often, but not always, this role falls on the...
by Mike Gospe | Jun 29, 2010 | Marketing
Lately, I’ve been asked for recommendations for a streamlined go-to-market plan template. This is a great request because I continue to see a lot of marketing teams get wrapped around the axle of a “10-step marketing plan” or some other beastly...