by Janet Gregory | Feb 4, 2015 | Marketing
Everyone loves the kickoff for the New Year. Reinvent your sales kickoff. Go beyond the customer panel, motivational speaker and endless PowerPoint slides. Do the unexpected. Reverse engineer common components. Think outside the box. Your team will love it and you...
by Janet Gregory | Dec 17, 2014 | Marketing
At the close of a year we look back on the resolutions set, the projects planned and the initiatives launched a year earlier, only to find disappointing results. Why is that? Why to do these resolutions, projects and initiatives fail to achieve their desired results...
by Mike Gospe | Nov 12, 2014 | Marketing
For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned. 1) Semantics are...
by Mike Gospe | Nov 7, 2014 | Marketing
In 2008, I wrote the book, Marketing Campaign Development. Updated again in 2013, the templates and techniques are now available for anyone to download. As a marketing ops leader of a hi-tech company, I was constantly having to reinvent launch processes and templates....
by kickstartall | Sep 5, 2014 | Marketing
For the past few months, I’ve had the opportunity to engage in a rewarding experience outside the private sector: supporting a local volunteer and non-profit organization who serve as a community resource to assist the Royal Canadian Mounted Police in search and...
