by Mike Gospe | Nov 7, 2014 | Marketing
In 2008, I wrote the book, Marketing Campaign Development. Updated again in 2013, the templates and techniques are now available for anyone to download. As a marketing ops leader of a hi-tech company, I was constantly having to reinvent launch processes and templates....
by Mike Gospe | Sep 27, 2014 | Marketing
“Marketing Attribution” tools and services are rapidly being adopted by Fortune 1000 companies. But successful application of these tools and services require much more than just operational finesse. It requires a deep understanding of your company’s culture....
by Janet Gregory | May 22, 2014 | Marketing
Four Reasons to Create a Sales Playbook: Establish a consistent sales approach for repeatable success. Define sales best practices to ensure efficient selling. Align sales process with other customer-facing functions to strengthen customer relationships and long term...
by Mike Gospe | Mar 28, 2014 | Marketing
A common question from marketers: what marketing metrics should we track? There’s a lot of confusion and time wasted spent on measuring (the wrong) metrics. Here’s a model to help simplify the process. If you are a routine reader of my books and blogs,...
by Mike Gospe | Feb 20, 2014 | Marketing
How well are your campaign managers performing? The best campaign managers are not only experts in marketing, they are skilled in organizational politics and team performance. We’ve have just introduced a new service for marketing campaign manager teams and...
