by Mike Gospe | Feb 22, 2016 | Marketing, Strategy
The entrepreneur spirit is alive and well. To assist you in “kickstarting” your startup or re-start, here are seven critical factors (CSFs) that successful businesses have embraced. 1. Be realistic about your business objectives Passionate leaders command...
by Mike Gospe | Feb 20, 2016 | Marketing
This article is an excerpt from Mike Gospe’s guidebook, Marketing Campaign Development. An often misunderstood role in business is that of the marketing campaign manager—a senior individual contributor role used to unite a cross-functional sales and marketing...
by Mike Gospe | Feb 20, 2016 | Marketing
I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. Marketing popcorn = marketing tactics that are planned and executed...
by Mike Gospe | Nov 10, 2015 | Marketing
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
by Mary Gospe | Sep 24, 2015 | Marketing
Last week the Silicon Valley American Marketing Association and Women In Consulting hosted a joint educational / networking event at the Silicon Valley Innovation Center. The meeting’s topic was “Get Agile. Get Revenue.” Adrian Ott, award-winning author...
by kickstartall | Jun 17, 2015 | Marketing
Validation isn’t about seeking approval – it is about gaining understanding, delivering a better outcome for your customer and credibility for your brand. Is there anyone out there who hasn’t eaten something they just can’t stand as an act of love (or at...
