by Mike Gospe | Feb 24, 2013 | Marketing
Demos are often haunted by gremlins. But even when the technology works fine, most demos just don’t sizzle. A new survey seeks to uncover the real challenge behind one of the most important steps in the B2B cycle. Entaktics is engaging buyers and sellers...
by Mike Gospe | Feb 22, 2013 | Marketing
One of the biggest challenges marketers face is in setting expectations with their internal “customers.” Unnecessary friction results when marketers and sales managers don’t understand the hand-off points between the two organizations. Or even when...
by Janet Gregory | Feb 21, 2013 | Marketing
Embarking on a 5-week around-the-world business trip is both exciting and daunting. This first week in Santiago, Chile was exciting. There is a great deal of innovation, invention and new ideas that are developing here. Work with SRI International’s...
by Mary Gospe | Feb 18, 2013 | Marketing
Successful lead generation campaigns require more than compelling messaging, creative design, relevant offers, media placement and optimized landing pages. Behind the scenes are essential infrastructure elements and well-defined processes. Often, startups and SMBs do...
by Mike Gospe | Feb 10, 2013 | Marketing
There are many ground rules that employees should follow to ensure a smooth, well-run advisory board meeting. Here are 3 of them. 1) Don’t sell A most awkward moment occurred in London in a global advisory board meeting. A customer was answering a question about...
by Mary Gospe | Feb 2, 2013 | Marketing
With the growth in the use of mobile devices to access the Web, sites today need to be responsive. This means that they need to adjust to the screen size and resolution of the viewing device of the website visitor. Google calls this “smartphone-optimized...
