by Mike Gospe | May 22, 2014 | Marketing
As a community of business leaders we are getting better at listening to customers and learning how to empathize with them. This strengthens our relationships. However, we still have an Achilles’ Heel. When we listen but then take no action we run the risk of...
by Janet Gregory | May 22, 2014 | Marketing
Four Reasons to Create a Sales Playbook: Establish a consistent sales approach for repeatable success. Define sales best practices to ensure efficient selling. Align sales process with other customer-facing functions to strengthen customer relationships and long term...
by Mike Gospe | May 22, 2014 | Marketing
Making your business case to venture capitalists is a very important step for any entrepreneur or startup executive. As you might expect, most VC pitches don’t go as well as they might. Based on many years of experience, here are 5 rules that will help you put...
by Mike Gospe | May 22, 2014 | Marketing
If you are thinking about hosting a Customer Advisory Board meeting sometime in September – November, now’s the time to start planning. Here’s your first set of action items. CABs are not just another meeting you can rush to put together at the last...
by Mary Gospe | Apr 21, 2014 | Marketing
I’ve been asked by a few folks for an update to my 2012 blog post “2012 B2B Email Response Rates and Best Practices.” Below are some statistics from a few key sources indicating that a 1%-3% CTR is typical in business, computer and software...
by kickstartall | Apr 15, 2014 | Marketing
I recently completed a sales leadership coaching engagement for a global technology client. The client was keen on developing new approaches for his high performance sales teams, which focused on business led outcomes for their top strategic customers. Given a highly...
