by Mike Gospe | Nov 5, 2018 | Marketing
2018 celebrates the 10 year anniversary of my first book on integrated marketing best practices: Marketing Campaign Development. Since it’s publication, the book has become a resource for enterprise marketers around the world. I recently met up with David...
by Mike Gospe | Jun 11, 2018 | Integrated Business Planning
When it comes to designing and executing your annual business plan, alignment across the leadership team can be elusive. You think your team has come to agreement only to find that when they return to their desks, old habits persist. When it comes to the success of...
by Mike Gospe | May 7, 2018 | Marketing
I’m listening to Miles Davis’ Kind of Blue and pondering one of life’s deep questions: what defines great jazz? We all know great jazz when we hear it. But trying to duplicate it is no easy task. If you are a musician, you know what I mean. So, why...
by Mike Gospe | Apr 9, 2018 | Customer Advisory Boards
Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically limit the value...
by Mike Gospe | Jan 23, 2018 | Customer Advisory Boards
Your Customer Advisory Board (CAB) is not an event. It’s a cross-functional initiative designed to drive innovation and outpace your competitors. As such, it must be treated as a strategic asset, not a tactical item to be checked off your to-do list. Here are 3...
