by Mike Gospe | Sep 5, 2012 | Marketing
Here’s a real-life lesson in integrated marketing. Last week we dropped off my newly minted freshman son at college. I wandered into his room last night and noticed a pile of forgotten mail hastily shuffled on a far corner of his desk. It was a collection of...
by Mike Gospe | Jun 28, 2012 | Marketing
Have you started planning your fall Customer Advisory Board meeting? If not, now’s the perfect time to be planning your next CAB. In today’s highly competitive market, it is more important than ever to know “the voice of your customer” and to...
by Mike Gospe | May 2, 2012 | Marketing
Are your marketing campaign managers effective? Here’s an excerpt from a new mini-guidebook for marketers: The Role of the Campaign Manager. Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the marketing high ground)...
by Mike Gospe | Apr 26, 2012 | Marketing
Here’s a great example of positioning statements and messaging gone awry. I’ve been watching Simon Sinek giving a TED talk. This title phrase comes from him. And I love it. This dovetails exactly with the positioning statement. What he says in 20 minutes,...
by Mike Gospe | Mar 13, 2012 | Marketing
Looking for a simple integrated marketing plan template? PPT Template: A Streamlined Integrated Marketing Framework (NOTE: when you click on the above link, the template will download directly to your desktop. It doesn’t open a new window.) Previously, this...
