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SRI International
Stanford Investment Group
Aspire Group!

Silicon Valley Roots. Global Experience.

KickStart Alliance is a B2B marketing and sales leadership consulting team – strategists who know how to execute. We’re here to inspire your team to become more customer-focused, efficient and effective so you can delight your customers and grow your business.

We provide consulting services, coaching, workshops, books and online courses to help you take your business to the next level of excellence.

Why Choose KickStart Alliance

WIN in more markets

WIN in more markets

Design clever and compelling marketing strategies, improve product positioning, and drive conversion rates.

FOCUS your sales team

FOCUS your sales team

Optimize your sales team by building a sales organization that maximizes revenue and is poised for growth.

STRENGTHEN Customer and Partner Relationships

STRENGTHEN Customer and Partner Relationships

Stay relevant via customer advisory boards, partner advisory boards, and executive roundtables.

Our Services

Marketing Excellence

Marketing Excellence

Strategy. Planning. Execution. We help you build the best marketing campaigns and bring them to life.

Sales Leadership

Sales Leadership

Go for gold! Let us help you improve the effectiveness of your sales team.

Advisory Boards and Facilitation

B2B Advisory Boards and Facilitation

Advisory Boards and Executive Roundtables bring you closer to your customers and partners.

Coaching and Business Acceleration

Coaching and Business Acceleration

Get inspired to perform at your best with our 1:1 and team coaching services.

Popular Articles

The Customer Advisory Board & the Buyer’s Journey

Is your Customer Advisory Board (CAB) giving you powerful information about your customers and their Buyer’s Journey? If not, you are leaving a lot of your marketing strategy to chance. How well do you really understand what makes your customers tick? Customers often...

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Planning for Growth in 2017

Have you started your 2017 marketing plan? Here’s how to kickstart yours. As we race towards a strong close to 2016, it can be hard to even think about setting aside the time needed to build and vet your 2017 marketing plans.

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Campaign Management

Campaign Management

Rally with your cross-functional team to develop a carefully integrated marketing plan & program blueprints.

Positioning Messaging

Positioning & Messaging

Articulate your competitive differentiation! Build a positioning statement and create your best elevator pitch in this fast-paced, fun workshop.


5 Disciplines of Innovation

Get inspired! This fun and creative workshop is for any company that wants to create a culture of innovation.

Ready 2 Scale

Ready 2 Scale

Learn the ecosystem and culture of Silicon Valley and how to apply it to scale your business at home or launch in the US.


The Marketing High Ground by Mike Gospe

The Marketing High Ground

J. Michael Gospe, Jr.

Learn how to master personas, positioning statements, and customer-ready messaging. Templates & techniques described.

Customer Advisory Boards: Is Your Company Ready?

CAB: Is Your Company Ready?

J. Michael Gospe, Jr.

This guidebook for executives defines a criteria for knowing if and when a CAB is right for your business.

How to execute a world-class customer advisory board meeting.

How to execute a world-class CAB meeting.

J. Michael Gospe, Jr.

Written for first time CAB managers, Volume 2 is your CAB operations manual.

Marketing Campaign Development by Mike Gospe

Marketing Campaign Development

J. Michael Gospe, Jr.

The guidebook on how to build a world-class integrated marketing campaign. Includes access to templates & techniques.

Online Courses

Product Management & Marketing: Personas

10 steps to building better personas – even if you don’t have a market research budget. Includes templates, examples, and practical guidance. Course overview.

Product Management & Marketing: Positioning

Why is your product better than alternatives? Use the “positioning statement” tool to focus your strategy. Includes templates, examples, and exercises. Course overview.

Learn how to build your best elevator pitch!

Discover the “message box” and how to use it to create a compelling story and customer-ready messaging. Includes templates, examples, and exercises. Course overview.

Create an effective social media marketing plan.

Learn about popular social media platforms and how to incorporate them into your marketing mix. Created by KickStart Alliance and Spice CatalystCourse overview.