Silicon Valley Roots. Global Experience.
KickStart Alliance is a B2B marketing and sales leadership consulting team – strategists who know how to execute. We’re here to inspire your team to become more customer-focused, efficient and effective so you can delight your customers and grow your business.
We provide consulting services, coaching, workshops, books and online courses to help you take your business to the next level of excellence.
Why Choose KickStart Alliance
WIN in more markets
Design clever and compelling marketing strategies, improve product positioning, and drive conversion rates.
FOCUS your sales team
Optimize your sales team by building a sales organization that maximizes revenue and is poised for growth.
STRENGTHEN Customer and Partner Relationships
Stay relevant via customer advisory boards, partner advisory boards, and executive roundtables.
For more than 15 years I’ve been helping B2B leaders design their Customer Advisory Board programs. Here are 10 traits shared by all of them.read more
Does your hi-tech B2B company host a Partner Advisory Council (or Partner Advisory Board)? If not, you are at a serious disadvantage. You may think you know everything about your partners and what motivates them. 3 reasons why you are wrong.read more
The term Digital Marketing is confusing because it implies some marketing is not digital. This 2-part video highlights 7 success factors that all B2B marketers should consider when building their integrated marketing strategy.read more
Rally with your cross-functional team to develop a carefully integrated marketing plan & program blueprints.
Positioning & Messaging
Articulate your competitive differentiation! Build a positioning statement and create your best elevator pitch in this fast-paced, fun workshop.
5 Disciplines of Innovation
Get inspired! This fun and creative workshop is for any company that wants to create a culture of innovation.
Ready 2 Scale
Learn the ecosystem and culture of Silicon Valley and how to apply it to scale your business at home or launch in the US.
Product Management & Marketing: Personas
10 steps to building better personas – even if you don’t have a market research budget. Includes templates, examples, and practical guidance. Course overview.
Product Management & Marketing: Positioning
Why is your product better than alternatives? Use the “positioning statement” tool to focus your strategy. Includes templates, examples, and exercises. Course overview.
Learn how to build your best elevator pitch!
Discover the “message box” and how to use it to create a compelling story and customer-ready messaging. Includes templates, examples, and exercises. Course overview.