KickStart Alliance: B2B Marketing and Sales Consulting

KickStart Alliance helps B2B technology start-ups, small businesses, and enterprise companies meet and exceed their marketing and sales goals. We offer a variety of services and practical workshops tailored to move your business forward. Our expertise is in the areas of integrated marketing, sales optimization, organizational strategies and advisory board planning and facilitation. Whether you have a short-term project or longer-term need, our team of marketing and sales leaders delivers results so you increase conversion rates, drive revenue, and maximize team productivity and performance. We give you what you need to win in today's marketplace.

We'd love to learn about your needs and how we can be of service. Contact Us.

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Integrated Marketing

Marketing operations; go-to-market planning guidance; persona, positioning and messaging workshops; integrated campaign planning and marketing blueprints.

Sales Optimization

Sales planning, business development, sales enablement, sales kickoff meetings, sales training, sales tools and playbooks.

Organizational Strategies

Business planning, innovation programs, organizational assessments, acquisition integration, executive coaching and interim leadership.

Advisory Boards

Planning and facilitation of customer advisory councils, forums, and boards (CABs), partner advisory councils, forums, and boards (PABs), and executive planning meetings and offsites.

Published Works

New! Mike Gospe’s The Flipchart Guide to Customer Advisory Boards tells you everything you need to know about designing and executing a world-class advisory board. Two volumes of the Flipchart Guide(TM) to Customer Advisory Boards leads you and

Clients are Saying...

The KickStart Alliance team helped us get to market quickly and establish a credible presence. For the past 18 months, they have been a part of our family, rolling up their sleeves to help us do what needed to get done - positioning and messaging, marketing strategy, and a broad variety of hands-on implementation. They literally helped us "kickstart" our business.
Preston Roper, Former EVP of Corp. Dev. and Ops, Tioga Energy
Mike Gospe did a fabulous job helping us prepare for and execute our first Customer Advisory Board (CAB). He invested time to understand our business and rolled up his sleeves to work along side our team. The result was a world-class event that our customers are still talking about.
Luc Filiatreault - President and CEO, Nstein
Mike Gospe understands hi-tech customers because he has worked with them for more than 20 years. His ability to understand our business, our products, and our customers is what distinguishes KickStart Alliance. Mike’s leadership and perspective were instrumental in helping us design and execute a worldclass, global Customer Advisory Board (CAB) program.
Brian Gentile, former CMO of Aspect Communications
KickStart Alliance quickly provided me with a comprehensive and market-based assessment of my sales compensation program. In addition to bringing me best practices recommendations, KickStart provided a framework which enabled the development of win-win sales compensation programs at Habeas.
Des Cahill, President & CEO, Habeas, Inc.
With KickStart’s help, we generated over 1,300 leads and established an inside sales process for following up and nurturing these prospects. Mary Gospe’s leadership and expertise were instrumental to our success.
Bill Odell, Former VP of Marketing, Interlace Systems (now Oracle)
KickStart quickly turned our Inside Sales team into a star organization. Mary Gospe's leadership style and ability to execute helped us increase our monthly run rate of qualified leads by 200%.
Tom Wilburn, VP of Sales, Airespace (now Cisco)
I found KickStart Alliance a wonderful organization to work with as we created our sales organization. They brought ideas, experience and insight into the entire sales organization that jump-started us 12 months ahead. There is no doubt that we would use them again and would highly recommend Janet Gregory and her team.
John Fallou, CEO, Resolute Solutions Corp.
KickStart Alliance helped us focus our lead generation and selling efforts on a few key industries and horizontals that offer the greatest opportunity for us. The targeted sales presentations and sales tools they developed helped our sales team refocus their efforts on high-value opportunities.
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