B2B Leadership Consulting Services
to accelerate your business success
Marketing – Sales – Customer Success
Silicon Valley Roots. Global Experience.
Why Choose KickStart Alliance
WIN in more markets
Design clever and compelling marketing strategies, improve product positioning, and drive conversion rates.
FOCUS your sales team
Optimize your sales team by building a sales organization that maximizes revenue and is poised for growth.
STRENGTHEN Customer and Partner Relationships
Stay relevant via customer advisory boards, partner advisory boards, and executive roundtables.
Marketing Campaign Development, a practical “how to” guide for designing and implementing integrated marketing campaigns, celebrates 10 years in print. It’s inspired a generation of marketers around the world. Share your story, and weigh in regarding a possible sequel.read more
Is your Customer Advisory Board (CAB) giving you powerful information about your customers and their Buyer’s Journey? If not, you are leaving a lot of your marketing strategy to chance. How well do you really understand what makes your customers tick? Customers often...read more
Have you started your 2017 marketing plan? Here’s how to kickstart yours. As we race towards a strong close to 2016, it can be hard to even think about setting aside the time needed to build and vet your 2017 marketing plans.read more
Rally with your cross-functional team to develop a carefully integrated marketing plan & program blueprints.
Positioning & Messaging
Articulate your competitive differentiation! Build a positioning statement and create your best elevator pitch in this fast-paced, fun workshop.
5 Disciplines of Innovation
Get inspired! This fun and creative workshop is for any company that wants to create a culture of innovation.
Ready 2 Scale
Learn the ecosystem and culture of Silicon Valley and how to apply it to scale your business at home or launch in the US.
New book hot off the press!
Built for Global – Navigating international business and entering new markets
by Janet Gregory and Robert Pearlstein
Entering into new markets carries many risks—and many rewards. To reap the benefits of such a move, you need strategies and tactics that make international business successful. This insightful and empowering guide offers unique tips and experience-based information to ensure sales success. You will learn how to avoid common obstacles and capitalize on opportunities in new markets with proven approaches that have helped many companies thrive both within and outside the US. Whether you’re starting or expanding a business, Built for Global will help expand on the global stage.
Product Management & Marketing: Personas
10 steps to building better personas – even if you don’t have a market research budget. Includes templates, examples, and practical guidance. Course overview.
Product Management & Marketing: Positioning
Why is your product better than alternatives? Use the “positioning statement” tool to focus your strategy. Includes templates, examples, and exercises. Course overview.
Learn how to build your best elevator pitch!
Discover the “message box” and how to use it to create a compelling story and customer-ready messaging. Includes templates, examples, and exercises. Course overview.