by Mike Gospe | Aug 28, 2014 | Marketing
The most successful customer advisory boards (CAB) are dynamic, filled with topical content and energized conversation. Even so, if your company has been running a CAB for a few years you may be wondering if it’s time to shake things up. Here are a few signs...
by Janet Gregory | Jul 19, 2014 | Marketing
Starting up a business has its own unique set of rules. Starting up a business in Silicon Valley is different from anywhere else on the planet. Here I explore some specific difference between Europe and Silicon Valley start-ups based upon a variety of entrepreneurs...
by Janet Gregory | Jul 11, 2014 | Marketing
Doing business in Silicon Valley is different from other places in the US and around the world. To be successful in Silicon Valley in sales, marketing, business development or just about any functional area of expertise you must embrace a combination of collaboration,...
by Mike Gospe | May 22, 2014 | Marketing
As a community of business leaders we are getting better at listening to customers and learning how to empathize with them. This strengthens our relationships. However, we still have an Achilles’ Heel. When we listen but then take no action we run the risk of...
by Janet Gregory | May 22, 2014 | Marketing
Four Reasons to Create a Sales Playbook: Establish a consistent sales approach for repeatable success. Define sales best practices to ensure efficient selling. Align sales process with other customer-facing functions to strengthen customer relationships and long term...
