by Mike Gospe | Feb 28, 2013 | Marketing
Gamification is emerging as a dynamic force in the marketing arena, and it can be a powerful tool to drive awareness, demand, and customer engagement. Understanding what gamification is, and how it can best be applied within the marketing domain is key to get the best...
by kickstartall | Feb 27, 2013 | Marketing
Building successful global account coverage models is really dependent on your sales organization approach and how you enable delivery to serve and meet your customer’s expectations at the headquarter level, region and local markets. Some key approaches to...
by Mike Gospe | Feb 24, 2013 | Marketing
Demos are often haunted by gremlins. But even when the technology works fine, most demos just don’t sizzle. A new survey seeks to uncover the real challenge behind one of the most important steps in the B2B cycle. Entaktics is engaging buyers and sellers...
by Mike Gospe | Feb 22, 2013 | Marketing
One of the biggest challenges marketers face is in setting expectations with their internal “customers.” Unnecessary friction results when marketers and sales managers don’t understand the hand-off points between the two organizations. Or even when...
by Janet Gregory | Feb 21, 2013 | Marketing
Embarking on a 5-week around-the-world business trip is both exciting and daunting. This first week in Santiago, Chile was exciting. There is a great deal of innovation, invention and new ideas that are developing here. Work with SRI International’s...
