by Mary Gospe | Apr 12, 2010 | Marketing
Last week I attended a SalesCraft roundtable hosted by Sharon Little, Director of Global Field Communications at VMware. SalesCraft is a forum for Silicon Valley sales leaders to talk about strategies and trends for empowering successful sales teams. The topic:...
by kickstartall | Mar 22, 2010 | Marketing
For years I’ve talked about transitioning in tech from Sales through Product Management and ultimately to Outbound Marketing. But lately, I’ve been talking about inbound marketing and am frequently met with puzzled looks. People inquire, “What is...
by Mary Gospe | Feb 28, 2010 | Marketing
The DMA Northern California (DMANC) recently hosted a presentation by Scott K. Wilder, former GM of Intuit’s Small Business Online Communities. The topic: “Getting Closer to the Customer Using Social Media: A Case Study from Intuit.” Here are a few...
by kickstartall | Feb 16, 2010 | Marketing
Human behavior. It seems to fall into grooves so easily. And it is often very, very hard to change. Change is not necessarily always good, but even when people know it would be good, it can seem impossible to make it happen. Besides that, people don’t always realize...
by Mike Gospe | Feb 5, 2010 | Marketing
If you are selling to CIOs or IT strategists, you may find this post of interest. (Visit The Marketing High Ground blog for more examples of personas.) Human perception is a tricky thing, for although teams may share a common understanding of their product portfolio,...
