by Mary Gospe | Feb 2, 2010 | Marketing
Landing pages reside outside the normal navigation of your website and are used to capture leads from various channels, such as email marketing, banner ads, pay-per-click ads or search engine optimization (SEO). Landing pages serve a singular purpose – to...
by Mike Gospe | Jan 14, 2010 | Marketing
When it comes to product comparisons, you can get some quick market research on how your product stacks up to a competitor. Just ask the Internet. I teach a course at San Francisco State University entitled, “Essentials of Integrated Marketing.” In that...
by Mary Gospe | Jan 6, 2010 | Marketing
Share-to-social (S2S) or Share With Your Network (SWYN) is the process of incorporating widgets into emails or other online content so that viewers can easily share the information with their social network friends and colleagues. According to a study conducted by...
