by kickstartall | Aug 30, 2009 | Marketing
If you believe, as I do, that content and social media are key marketing tools these days, then the next thing you need to learn about is headlines. Why are headlines important? Because you’re using social media and content to bring people into your marketing...
by Mike Gospe | Aug 27, 2009 | Marketing
This “best practice” comes from Carol Hague. Carol is an experienced integrated marketing campaign manager and offers a helpful approach to mapping marcom activities and content appropriately to the lead funnel. She and I collaborated on this graphic and...
by kickstartall | Jul 24, 2009 | Marketing
By “It”, here, I mean content. In the sense that marketers and publishers use the word, “content” means (according to Wikipedia) information and experiences that may provide value for an end user/audience in specific contexts. You may think of...
by Mary Gospe | Jul 14, 2009 | Marketing
According to a MarketingSherpa blog post published today by Adam T. Sutton, Gordon Borrell, CEO, of Borrell Associates, Inc., predicts a 38% decrease in spending on direct mail over the next five years. Last year, marketers spent $48 billion on direct mail. ...
by kickstartall | Jun 30, 2009 | Marketing
Social networks are, to oversimplify, just about communication. But, oh, the ways you can use them to communicate! Where to begin? Let’s look at some of the many ways businesses are using social media. It isn’t all just for marketing, either. Think of the...
