by kickstartall | Oct 17, 2009 | Marketing
It has been six years since Congress enacted legislation controlling the way businesses can use emails to send commercial messages. And yet, hardly a day goes by that I don’t receive unsolicited email with no Unsubscribe link, in violation of the CAN-SPAM Act....
by Mary Gospe | Oct 8, 2009 | Marketing
Yesterday I had the privilege of hearing Clara Shih, CEO & Founder of Hearsay Labs, speak on the topic of “Marketing in the Facebook Era” at a DMA of Northern California luncheon. Clara recently wrote a book on the topic: The Facebook Era: Tapping...
by Mike Gospe | Oct 8, 2009 | Marketing
In his article, CIO Tells Us How to Sell to CIOs, Sridhar Ramanathan interviews Walt Thinfen, CIO of Visioneer. This article is a timely reminder about the importance of customer relationships built on an understanding of the customer’s world. Especially in...
by Mike Gospe | Sep 21, 2009 | Marketing
“I’m looking to hire a campaign manager to oversee our integrated marketing programs. What are the characteristics of the best campaign managers?” I get asked this question a lot. Earlier in my career, I worked as a campaign manager at HP, Sun, and...
by Mary Gospe | Sep 4, 2009 | Marketing
We’ve worked with numerous clients who started up a corporate blog due to its many advantages: Expanding brand exposure and awareness. Increasing search engine rankings and driving traffic to the corporate website. Showcasing executives as thought leaders who are...
